The Nitty-Gritty About Reduplication

The Nitty-Gritty About Reduplication The Nitty-Gritty About Reduplication The Nitty-Gritty About Reduplication By Mark Nichol Reduplication, a type of vocabulary variation that allows writers and speakers of English to indulge in the rich potential for wordplay the language so often provides, refers to any of three types of repetitive extension of sounds. (Many other languages also feature reduplication, but this post focuses exclusively on the English tongue.) Rhyming Reduplication When we talk about doing the hokey-pokey, or refer to a razzle-dazzle spectacle or a namby-pamby attitude, we’re employing rhyming reduplication, which usually serves to emphasize with a playful near duplication of a meaningful word (fuzzy-wuzzy, itsy-bitsy), though sometimes both words have meaning and the rhyming is a fringe benefit that makes the term catchier (â€Å"chick flick†). Many reduplicatives are pairings of nonsense words (fuddy-duddy, hanky-panky), and their origin is obscure, but others with seemingly meaningless elements have at least a likely etymology: Hurly-burly may stem from the kinetic term hurl, and willy-nilly goes back several centuries to any one of several possible expressions such as â€Å"Will he, nill he† (â€Å"Whether he will or he won’t†). Exact Reduplication A similar type of construction stems from efforts by adults to help children learn by repetition hence baby talk like bye-bye and choo-choo. But some exact reduplication is used disparagingly in grown-up contexts: Two popular exact reduplicatives, blah-blah and â€Å"yada yada† (spelled and repeated variously and perhaps stemming from the earlier British English slang term yatter-yatter) mock dull or meaningless speech. Ablaut Reduplication A third form, named for the word for change of vowel sounds, is exemplified by the terms chitchat and dillydally, each of which has, unlike most rhyming reduplicatives, the substantial word in the second position rather than the first. Others, like crisscross and zigzag, more transparently demonstrate that most ablaut reduplications refer to action, especially reciprocated movements or behaviors. Note that in these examples, and in most other ablaut reduplicatives, the first vowel is always an i, produced by making a close, or high sound (meaning it is achieved by high placement of the tongue) and that the second vowel is always low. Other Reduplicative Forms New reduplicative vocabulary is slow to emerge. Exceptions include occasional slang terms (â€Å"boob tube,† hip-hop) or ad hoc coinages constructed like fancy-schmancy. (The latter type actually has a name: shm-reduplication.) Speaking of fancy-schmancy, there’s also a formal name (contrastive focus reduplication) for exact reduplication employed to clarify the relationship between a variation of an archetypal meaning and the archetypal usage itself, as in â€Å"When you say ‘Dude, that’s bad,’ do you mean good-bad, or bad-bad?† Uses of Reduplication Reduplicatives are handy little items for injecting a note of whimsy or a sharp edge into fiction or nonfiction alike. They can convey humorous or sarcastic understatement (â€Å"It’s just another case of high-finance hocus-pocus,† â€Å"The wish-washy White House flip-flops again†) or serve to mock or belittle a target (â€Å"The socialite’s hoity-toity hubris just as she tripped was literally pride coming before a fall,† â€Å"Her eency-weency voice showcased her itsy-bitsy talent†). They’re also useful, however, for positive or neutral language (â€Å"The pitter-patter of little feet on the hardwood floor presaged the appearance of my preschooler,† â€Å"My explosive sneeze caused the birds to erupt from the bushes and flee helter-skelter†). But don’t use a hodgepodge or a mishmash of reduplicatives pell-mell: Make sure you know their senses and connotations, and verify whether they’re open, hyphenated, or closed compounds. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:Passed vs PastWhat's a Male Mistress?50 Musical Terms Used in Nonmusical Senses

Affirmative action Reverse discrimination essays

Affirmative action Reverse discrimination essays Affirmative Action = Reverse Discrimination We are all aware that discrimination took place over 50 years ago. What some might not be aware of is that because of the actions of our ancestors, we, white males, are held responsible and are penalized because of these actions. Affirmative action is a way to help minorities in sex and race to get accepted into colleges or get hired for jobs while the white males suffer from what took place over 50 years ago. Affirmative action is reverse discrimination. It is unconstitutional, and America has come a long way since 1964. Since affirmative action started taking place, white males are indirectly being penalized in the educational and job fields today. Affirmative action is just reverse discrimination against whites and males because people like to try to get a diverse look to their business or university. By admitting a person to a university with the same scores because the schools population of that specific race is not that high than we are just traveling down the same path we were at 50 years ago with discrimination. Using race as a plus factor in admittance to a university can also raise other race problems. As Ann Coulter said, For the first time I am looking at her as a black women and myself as a white women. Using race, as a plus factor will just stir up more discrimination indirectly because people would know the minority was probably accepted because of their race, rather than merit. Affirmative action to help minorities earn jobs or acceptance to college will only help the middle to upper class people. That is the way affirmative action works right now. As Christopher Edrey said, Race is different than any other plus factors because race is not something that any of us can control as well as the discrimination that went on years ago. Although affirmative action is used to help out minorities and sexes with admittance to univers...

Why has the labor movement so declined is strength in the US Essay

Why has the labor movement so declined is strength in the US - Essay Example The decline was particularly steep in 2008 which led many to hypothesize that perhaps the decline in the labor movement was due to the financial crisis that begun in 2008. Others interpret the decline as an interplay of many factors which includes the market integration wrought by globalization and the shift of industry from the traditional manufacturing to service and the changing employee – employer relationships. The determination of the cause of the decline of the labor movement is important because this will lead us in understanding whether organized labor is still relevant today. Considering the number of jobs that were lost and the economic displacements that were prevalent during the financial crisis that still continues today, one cannot help but wonder what the labor movement did to prevent or at least mitigate such loss (New York Times). It is important to ask because the seemingly relentless loss of jobs made organized labor appear helpless in keeping one’s job and thus triggered its decline in strength and numbers in the US because it is perceived to be ineffective. Having these phenomena, one cannot help to connect the union’s seemingly ineffectual role during the crisis that caused its decline because in 2007, union membership registered a significant increase. However, this increase was short lived because in 2008, the precipitous decline of union membership begun. This observation is valid because if unions were perceived ineffectual during the crisis, this will undermine their credibility to bargain, protect and advance worker’s interest and in a way, can be taken as losing their relevance that eventually led to the continued decline of labor movement in the US (Zaid). The argument that the union’s seemingly inefficacy in abating job loss during the financial crisis may be correct to some extent but to solely and conclusively attribute the decline of labor movement to the 2008 financial crisis is rather overs implification. True it did contribute to the decline of union density because jobs became fewer after the crisis in the first place and it follows that the number of organized labor will also shrink. But the financial crisis was only a contributing factor because with or without the financial crisis, the decline in labor movement will still continue. The root of the problem of labor decline cannot be traced solely to the financial crisis but rather was caused by the interplay of structure issues that undermined the very foundation of unionization and organized labor. With the advent of globalization, the landscape of labor market changed dramatically. Greater market integration intensified the competition and this warranted a new degree of efficiency which resulted in various and new work arrangements. First, there was already the phenomenon of flight capital with many of our industries, plants and warehouses relocating in China and elsewhere in the world to take advantage of their cheap labor cost (____). The jobs that were left in the US were still subjected to intensified competition and thus came the new natures of employment which are transitory and casual in nature. Job security became a thing of the past where employability became the norm in cognizance of the reality that one could lose his or her job any moment. Industry also shifted from the traditional unionized manufacturing to service because manufacturing are increasingly outsourced abroad in an effort to save on cost (Aljazeera). This also resulted in the decline of the strength of labor movement because the service sector is not known to be heavily organized. The structural shift of the economy and the phenomena of globalization may be criticized as

EDX1170 - Foundations of Language and Literacies Essay

EDX1170 - Foundations of Language and Literacies - Essay Example The comparative analysis will focus on two transcripts one designed in a school and a classroom setting and the other transcript is designed to suit home setting. From these transcript a discussion on how the scaffold cycle is applicable in various environmental settings. The conversation and interactions in the essay will be the focus of the discussion. The first transcript involves a dialogue between a Sarah and her mother and later owns her aunt joins the conversation. The eggs are used to test Sarah’s cognitive skills. Sequences of question suggest the nature in which children acquire this skill (O’Neill, 2009). The child has the ability to identify their surrounding and apply their literacy capability to differentiate what he knows from new elements. The foreign elements are essential in designing pedagogy. Cognitive skills are all about knowing the soundings and children relates to these new elements to prior knowledge acquired in different settings (Byrnes & Wasik, 2009). Sarah understanding and interpretation of the questions asked by the mother shows her ability to connect school concepts to the different questions asked by her mother. The child needs to study the environment and be able to recognize the new elements being introduced. The ability to recognize the language being used in different settings assis ts the child to recognize the new elements. The child is able to respond effectively to her mother and is able to counter any complex scenario introduced by her mother. The concept also is illustrated in transcript two where the students effectively respond to questions that indirectly relate to the book understudy. The general concepts of the student’s relate directly to their cognitive skills. They use the text to draw lifetime experiences. The first transcript reflects the on the ability of Sarah to relate the surrounding to the text. Sarah’s dialogue

Advantages and Disadvantages - Studying Abroad Essay Example for Free

Advantages and Disadvantages Studying Abroad Essay Nowadays, there are many people continuing their studies outside their country. They think that educations in other countries are better than in their own country. Studying abroad offer so many life-changing and enduring academic, career, and social benefits, therefore students consider studying abroad. Studying abroad lets you experience things you have never faced them before. It gives you the opportunity to communicate with different people who have different religions and speak different languages. This will improve your social skills. In addition, when you graduate from a university in a foreign country, It will make you more prestigious. In work life and in your personal life, It will bring more respect for you. To them, you are a person who experiences a different world with different inhabitants. . Exploring cultures and civilisations, which may happen when studying abroad. Few other experiences in life have proven such a positive and sustainable impact on the youth . Overseas education offers many good foreign universities to international students. These universities often have advanced teaching facilities and other resources. In addition, teachers also have higher professional standards On the other hand, when the youth leaves his hometown and migrate to another country to continue study, some obstacles may show up. he must be away from the family and intimate friends for a while. No doubt, the relationship will fade away if he dont try to keep in touch with them. Moreover, the person is exposed to an environment where everybody else acts and behaves different from what the student has learned before. So far the costs of living and studying are most likely higher then your income in the country and you barely find an appropriate job with a high salary at first.

The Debate Over Minimum Wage :: Economics Argumentative Persuasive Essays

The Debate Over Minimum Wage Introduction: The Clinton Administration served notice in 1993 that it intended to seek an increase in the federal minimum wage. Liberal politicians applauded the new president, agreeing that an increase was overdue and deserved. However, their conservative counterparts lamented the policy proposal, fearful that a minimum wage hike would further unsettle the economic recovery that was underway at the time. Both liberals and conservatives began to marshal their statistical forces to support the long held claims concerning the positive and negative consequences of a minimum wage increase. Since then, political rhetoric has often ruled the minimum wage debate. (Mckenzie, 10, 1994) Minimum wage is a contentious issue because it is debated in a wide and eclectic audience. Minimum wage is at the heart of the economist's interest; he is in pursuit of finding its connection to job loss. Countries all over the world, including all members of the OECC, maintain minimum wage laws. For this reason, it is of obvious importance to policy makers. Because those that tend to earn a minimum wage are disproportionately from low income and minority families, the minimum wage has attracted attention from social activists as well. The topic is perhaps most interesting to the average American. At some point in our lives, almost everyone has been paid the minimum wage. Due to this fact, it is of popular debate over dinner, at restaurants, and in the typical American living room. The people of the United States should support raising the federal minimum wage because empirical evidence proves that it does not lead to job loss. Americans know a raise in the minimum wage is one way to help make work pay. For many working Americans an increase in the minimum wage will make the difference between living in poverty and not. Furthermore, a higher minimum wage, a floor to ensure workers that they're getting a fair deal for their efforts, provides a foothold into the middle class for many other families who would otherwise not earn a middle class living. America of the 1990's is a country of increasing disparity, where the wealthy are moving ahead while the working class is falling behind. In this economic phenomenon, the middle class is disappearing. One of our major defenses to ensure those in the working class receives a fair wage, is legislation providing for one. While many opponents of minimum wage cite labor supply and demand concerns with a legislated wage, we must look at the facts instead of the mere theory.

An student

There is a thin line separating those who deserve an â€Å"A† and those who consistently receive â€Å"Ass†. As one progresses through the schooling system, different ideas are acquired about what the different letter grades mean and how to achieve them. The universal idea of an â€Å"A† is constantly changing, as does the difficulty of achieving one. Depending on the school/instructor, how difficult it is to achieve a certain grade can vary.So much so that common phrases such as â€Å"An easy ‘A'† and â€Å"An ‘A' for effort† have emerged, while others insist that an â€Å"A† is closer to perfection Han it is to â€Å"a good effort†. Grades are supposed to be a numerical/letter representation of ones academic progress in a course or lesson. But more often than not, good grades become a goal and not a reward; thus students are striving for grades and not the knowledge which they represent. In his article â€Å"Making the G rade†, Kurt Westfield points out that students are often undeserving granted good grades.This allows the same students to graduate with a degree and find a Job, without the actual knowledge needed to strive in their field. Similarly, he then goes on to note that these under-qualified students that are now in the workplace aren't ready for the tasks at hand. Universities are sending students into their careers with the same mindset they had throughout grapeshot, find the quick and easy way to get the Job done. Consequently, Jobs and projects could be done incorrectly or left incomplete. The difference is, though, that when these real world Jobs are incomplete or incorrect, they can create real world problems and difficulties.The grading system was made with the intention that it would accurately reflect a dents performance in a class. It's commonly believed that if a student understands a subject well, they deserve an â€Å"A†. But for a student to actually deserve that grade, they must also complete the entire workload, whether they know they information or not. The grade in the class is determined by the amount of work the student completes correctly, and this is where the controversy starts. Some argue that if a student demonstrates that he/she understands the given subject, he/she should be given a passing grade (whether their work was completed or not).Others argue that if a student truly works their hardest and gives a strong effort in the class, they deserve a passing grade (whether their work was correct or not). At the end of the day though, if searching for a simple â€Å"A† grade in a class, one must be willing to work and study for that class, and complete each assignment with accuracy (easier said than done, of course! ). The source of the problem resides in the earliest years of the school system. Starting from a young age, students are being taught and prepared for the next school year instead of for life.Elementary school stu dents are being prepared for adolescent, meddlesomeness are being prepared for householders, householders for college, etc. Each year of schooling teaches you Just enough to get through the next year. The problem is, though, that by the time the student reaches college he/ she is not ready for life as an adult, only for more school. Meaning that students are going into college with the idea that they need to pass, and not the idea that they need to be preparing for their future. Students aren't realizing that what they are learning is essential for their Job until it's too late and they are unable to perform.

Std Pubic Lice

[pic] SHEPHERD CENTER 2020 PEACHTREE ROAD, N. W. ATLANTA, GA 30309 Resources & Grants dedicated to Spinal Cord Injury Survivors The Bryon Riesch Foundation The Bryon Riesch Paralysis Foundation's goal is to find a cure for paralysis through funding the latest in medical research and to provide assistance to those that suffer from neurological disorders. www. brpf. org P. O. Box 1388 Waukesha, WI   53187-1388 Phone:   (262) 547-2083 [email  protected] org Christopher and Dana Reeve Foundation 636 Morris Turnpike Suite 3A Short Hills, NJ   07078 [email  protected] org www. christopherreeve. org Tel: 973-379-2690 800-225 Clearinghouse on Disability Information Special Education & Rehabilitative Services Communications & Customer Service Team 550 12th Street, SW, Rm. 5133 Washington, DC    20202-2550 http://www. ed. gov/about/offices/list/osers Tel: 202-245-7307 202-205-5637 (TTD) Fax: 292024507636 The Dream Society The Dream Society was created to assist people with moderate to severe physical challenges such as paraplegia, and quadriplegia. We will consider all cases on a case by case basis to make any final decisions. www. thedreamsociety. org 2659 E. Gulf to Lake Hwy. PMB #108 Inverness, FL 34453 Phone (352) 400-4967 [email  protected] org FODAC: Friends of Disabled Adults & Children & Ramps for Champs FODAC provides over $8 million each year in equipment and services to the community at little or no cost to the recipients. FODAC's Ramps for Champs programs builds home ramps and makes other modifications. FODAC currently has special funding for certain recipients based on location and income. (Atlanta area only) 866-977-1204 www. fodac. org Georgia Brain and Spinal Injury Commission Georgians with traumatic brain and spinal injuries deserve lives of independence and inclusion, lives rich with vision and possibilities. Trust Fund awards assist individuals with injuries in reaching these goals. 888-233-5760 [email  protected] state. ga. us www. ciclt. net G. O. A. L. S: Go Out and Live Successfully The primary focus of G. O. A. L. S. , Inc. is to help individuals with spinal cord injuriesun4earth : achieve greater mobility and independence, better access their environment, and continue an active, productive life. www. goalsinc. net Go Out and Live Successfully, Inc. PO Box 7106 Albany, New York 12224 (561) 212-6499 Joni &Friends International Disability Center Joni and Friends is a Christian organization for people who are affected by disability, whether it is the disabled person, a family member, or friend. Our objective is to meet the physical, emotional, and spiritual needs of this group of people in practical ways. 818-707-5664 www. joniandfriends. org The Kevin Kitchnefsky Foundation  for Spinal Cord Research If you or a loved one has suffered a spinal cord injury and need financial assistance, you should know that 30% of the money we raise is passed on to deserving individuals and organizations. You, or someone you know, could be eligible for a K Grant. www. helpkevinwalk. rg [email  protected] net 109 German Hill Road Tunkhannock, PA 18657 Phone (570) 836-1240 Fax (570) 836-4584 Miami Project to Cure Paralysis/ Buoniconti Fund P. O. Box 016960 R-48 Miami, FL    33101-6960 [email  protected] med. miami. edu www. themiamiproject. org Tel: 305-243-6001 800-STANDUP (782-6387) Fax: 305-243-6017 National Institute on Disability an d Rehabilitation Research (NIDRR) U. S. Department of Education Office of Special Education and Rehabilitative Services 400 Maryland Ave. , S. W. Washington, DC    20202-7100 www. ed. gov/about/offices/list/osers/nidrr Tel: 202-245-7460 202-245-7316 (TTY) National Rehabilitation Information Center (NARIC) 4200 Forbes Boulevard Suite 202 Lanham, MD    20706-4829 [email  protected] com www. naric. com Tel: 301-459-5900/301-459-5984 (TTY) 800-346-2742 Fax: 301-562-2401 National Spinal Cord Injury Association Founded in 1948, the National Spinal Cord Injury Association is the nation's oldest and largest civilian organization dedicated to improving the quality of life for hundreds of thousands of Americans living with the results of spinal cord injury and disease (SCI/D) and their families. www. spinalcord. org 800-962-9629 National Transplant Assistance Fund & Catastrophic Injury Program The mission of NTAF  is to help transplant and catastrophic injury patients afford critical but uninsured medically related expenses through fundraising guidance, patient support and resources, as well as financial assistance. www. catastrophicfund. org 150 Radnor Chester Road Suite F-120 Radnor, PA 19087 800-642-8399 Paralyzed Veterans of America (PVA) 801 18th Street, NW Washington, DC    20006-3517 [email  protected] org http://www. pva. org Tel: 202-USA-1300 (872-1300) 800-424-8200 Fax: 202-785-4452 Spinal Cord Society 19051 County Highway 1 Fergus Falls, MN    56537 http://members. aol. com/scsweb Tel: 218-739-5252 or 218-739-5261 Fax: 218-739-5262 The Travis Roy Foundation The Travis Roy Foundation Established in 1997 to help spinal cord injury survivors and to fund research into a cure. www. travisroyfoundation. org Brenda Taylor Travis Roy Foundation 60 State Street, 8th Floor Boston, MA 02109 (617) 619-8257 (617) 227-0781 WYNGS Foundation Project Support for Spinal Cord Injury WYNGS is dedicated to addressing the immediate needs of people with spinal cord injury, providing emotional support, information and resources to ease financial burdens. 7900 Nelson Road Panorama City, CA  Ã‚   91402 Phone: (818) 267-3031 Fax (818) 267-3095 [email  protected] com www. wyngs. org

Todays Male essays

Todays Male essays For the most part, societies (a group of people which have common traditions, interests and institutions) have a large impact on the development of gender. Children grow up to learn from their parents, their neighbor, the baker down the road and it is this understanding of the world which constructs their lives. There is "socialization in general (the learning that neophytes do in order to become functioning members of society), and [there is] gender socialization in particular (the processes through which people learn to be feminine and masculine)" (Mackie, 1987:74). This research paper will deal with men in three fundamental areas of their lives: work, intimate relationships and family. To do this, the paper will only deal with men who have gone through "socialization in general" and who are in the changing process of "gender socialization". An infant or child has a crucial need for "experience with other human beings for its survival as a physical being and its development as a social being" (Mackie, 1987:77). In most societies, for the large part, males have grown up learning or expected to be a dominant figure, one with the power and independence (Doyle, 1989:108). In today's "modern" society, males are not only affected by family, friends or neighbors; they are now heavily influenced by other mediums, such as, TV, music, movies, sports, books (fairy tales), and magazines. These are but a few influences which help shape the modern male. Work occupies on average 40 hours a week, it therefore plays a considerably large role in peoples' lives. The Feminist movement showed, along with other issues, that it was the environment and structure of the workplace, which affected society a great deal. The Feminist movement highlighted the harsh reality of gender inequality in our society. Consequently, there seems to be an overwhelming consensus that males dominate, and have always dominated in the workplace. The reason for this unbal...

Meningitis essays

Meningitis essays Meningitis Outbreaks Among College Students Imagine waking up one morning with flu-like symptoms, only to find out that you have contracted a potentially fatal disease from someone in a class or in your dorm. Meningococcal meningitis is a rare but serious infection that occasionally infects college students and others living in relatively isolated, confined communities such as dormitories, thus making college students at a greater risk for contracting the potentially fatal disease. Meningitis is an inflammation of the linings of the brain and spinal chord caused by either viruses or bacteria. Viral infections are more common than bacterial infections, usually occurs in late spring and summer. Viral outbreaks are often accompanied by stiff neck, nausea, headache, vomiting, and rash. Cases of viral meningitis run a short uneventful course. On the other hand, bacterial infections are very rare and occur sporadically throughout the year, especially in late winter and early spring. Bacterial meningitis in college students is most likely caused by a rare strand of the bacteria known as meningococcal meningitis. This potentially lethal infection is accompanied by fever, headache, vomiting, rash, and changes in mental state. The time of progression related to meningococcal meningitis causes grave illness and rapidly progresses to death if Outbreaks of meningitis occur in relatively isolated, confined as small communities and institutional settings and have recently become popular on college campuses. According to the US Centers for Disease Control and Prevention (CDC), the incidence of meningococcal meningitis outbreaks has risen sharply in recent years, with a total of 33 outbreaks on college campuses This is quite possibly due to the close living environments that students are accustomed to. Since 10% of the general population carry men ...

Theology Mission Paper Term Example | Topics and Well Written Essays - 1250 words

Theology Mission - Term Paper Example Its meaning can be derived from the Greek words Theos, which means God, and Logos, which means the study of a certain subject. As a result, many theologians have used many forms of analysis and also historical, philosophical, spiritual and ethnographic arguments in attempts to understand and explain any topic on religion. It helps the theologians to better understand his or her religious tradition, as well as other people’s religions; make a comparison between two or more religious traditions; defend, or even try to justify a religious tradition among others. Theology then can be used by theologians to understand the religion and, hence, this leads to our second definition of religion. Religion according to Harper means a collection of beliefs, cultural systems and the worldviews to establish symbols in relation to humanity and spirituality. It is by these symbols that man tries to give meaning to life or even try to explain the origins of life and the universe. So, religious tendency to understand human life can be attributed to faith or belief1. In the development of religion, it can be seen to have taken different cultures whereby some religion has placed an emphasis on belief while others have placed their emphasis on practice. Religion has also been associated with public institutions like it can be seen in hospitals, schools, governments, political hierarchies and families among others. So, religion in this case can be mitigate problems of human life2 Relevant Old Testament and New Testament related to missions The whole concept of mission is related to the mission of God. This began with God’s creation. God created man â€Å"†¦ be fruitful and multiply to fill the earth†. In the New Testament, the gospel of the Acts of the Apostle one finds â€Å"We were to live as a church, the body of the Christ, as the salt of this world, as the light of this world (Jn 20:19-20). A variety of different Christian churches has an impact on the ideology of theology including how many churches on the planet do mission, and also how they try to articulate their theology of missions. This includes how the churches select and supports missionaries, who can be considered a missionary and what these missionaries do to teach3. The most important question here, which actually needs to be answered, is the definition of theology of missions, or what the mission of the church is. The mission can be defined as the body of the Christ, which is manifested in thousands upon thousands of local assemblies of the Disciples of Christ in varying cultures, languages, and traditions. This can be related to two thousand years ago when God started his missionary work and this began at the Garden of Eden. Also, Jesus spoke directly to his followers and then gave them a clear mission

Marketing Plan for Crystal Pepsi Term Paper Example | Topics and Well Written Essays - 2000 words

Marketing Plan for Crystal Pepsi - Term Paper Example PepsiCo was founded in 1965 following a merger between Pepsi-Cola and Frito-Lay. Its motto is ‘Something for everyone’. The company operates in over 200 countries across the globe and generates sizeable net sales annually. Crystal Pepsi was first introduced in 1992 but was withdrawn by the end of 1993 due to very low sales. However, it is possible to re-launch the product through intensive marketing activities and flavor changes.The company’s first priority is to build and manage its brand through the yet to be established Brand Charter. Above all, the company needs to increase its marketing endeavors to be able to compete effectively with the giants in the industry. The company intends to generate over $1.78 billion in net sales before the end of 2015 from Crystal Pepsi by investing about $850 million in marketing endeavors within the next three years, ending 2015.The mother of PepsiCo was Pepsi Cola Company, which was founded in 1898 in North Carolina. In 1965, PepsiCo was formed following a merger between Pepsi-Cola and Frito-Lay. PepsiCo motto is ‘Something for everyone’, a statement that perpetuates consumer inclusion. The company produces assorted beverages and snacks, which are sold in over 200 countries across the globe. PepsiCo generated net sales of $66.5 billion and $57.8 billion in 2011 and 2010 respectively. 1.2 Past Crystal Pepsi.The introduction of Crystal Pepsi in 1992 was informed by health concerns, especially increasing levels of obesity. As a result, PepsiCo promised its customers and consumers that it will use healthy ingredients to produce products and provide health benefits in its products. Since its inception on 12th April 1992, Crystal Pepsi had been perceived as a fad because it failed to deliver its value propositions to its consumers (Susan 53). In addition, its name was controversial, especially when connected with the brand Pepsi known to many for its coke products, which are considered to contain caffeine and caramel. In fact, it tasted like coke though colorless thus confusing the consumers. As a result, its sales momentum faded in 1993 and it was thus discontinued. 1.3 Strategic Opportunity Most people are becoming health conscious, therefore, there is need to provide products that meet their needs. According to PepsiCo Chief Executive Officer (CEO) Ms. Nooyi, PepsiC o need to be refocused to accommodate emerging needs of health conscious consumers. In response to this need, the company continues to invest to grow its nutritional business from $10 billion to $30 billion in annualized sales by end of 2030. Again, PepsiCo needs to advertise more. Unlike, Coca- Cola Company whose products are featured regularly in most advertising, PepsiCo brands appear less in commercials. As a result, Coca cola and diet coke are brands that rank first and second before any Pepsi product because it spends more on advertising. If PepsiCo positions itself properly, it will gain from 14.5% growth expected to be experienced in the industry by the end of 2016 to reach annualized sales of $222.7 billion (Market-Line 22-26). 1.4 Objectives 1. To sell over 407.6 million litres of Crystal Pepsi and generate about $400 million from North America, Canada, China and Middle East regions by 31st December 2013 2. To sell over 611.4 million litres of