Slavery vs Indentureship in the Caribbean

Slavery and Indentureship can be described as two of the most horrible historic happenings to occur. They share numerous differences as well as Similarities, which make us, question whether Indentureship was disguised as a form of slavery or not. Chattel slavery, otherwise known as traditional slavery is a system under which people are treated as property and are forced to work. Slaves could be held against their will from the time of their capture, purchase or birth, and deprived of the right to leave, to refuse to work, or to demand compensation. In some historical situations it has been legal for owners to kill slaves.The conditions in which the slaves resided and worked can be described as horrible. Indentureship, on the other hand, specifically East Indian Indentureship, was the arrival of East Indians from India to the Caribbean to replace African labor under a contract which they open-mindedly agreed to. In theory, as described by some historical references and using the previ ously stated definitions it can be stated that Indian Indentureship in the British Colonized Caribbean between 1845 -1917 was not a form of chattel slavery but the conditions however were reminiscent of the past system of slavery which it succeeded as a means of labour.One of the major aspects which differentiated slavery form Indentureship was the legal ownership of the workers involved. Africans were captured from their native homelands and forcefully enslaved via five ways, as prisoners of war, payment of debt, victims of kidnappings and raids, as gifts given to tribal owners and European slave traders alike and through birth. This meant that the human beings being enslaved for their whole lives were legal properties of the humans and their generations enslaving them, comparative to the ownership of animals.When immigrants landed in a Caribbean colony they came under the control of the local immigration department which was headed by a protector of immigrants called the Agent-Gen eral. In 1837 John Gladstone, father of British Prime Minister & the owner of two plantations in British Guiana, applied to the Secretary Of State for the colonies to import Indian Labourers. In 1838 396 immigrants arrived in British Guiana the great flood on Indian Immigrant Workers begun; it was deemed a success by British Guiana.The Anti-Slavery Society revealed that many of the immigrants were dying quickly, some were e being flogged  and wrongly imprisoned while others were not paid what they were owed, therefore in July 1838 the Indian government suspended all emigration while a Commission of Enquiry, made a thorough investigation of the conditions in British Guiana. Immigration resumed officially in 1844, and lasted until 1917. In 1840s the Planter’s demand for Indian Immigrant Labour was strong, as was the case British Guiana where the government was spending $50 000 per year on Immigrant workers the colony was almost bankrupt in 1848 but a loan of $200 000 from the British government help to keep the scheme alive.But for this demand to be supplied a large amounts of immigrants were needed, Indian Immigrant Labourers were sourced from the poor streets of Bombay, Calcutta & Madras. These cities were also ports of embarkation. After 1848 they were drawn from the provinces of Agra, Oudh & Bihar which suffered from terrible frequent famine. Many of these immigrants were peasant farmers. Immigrant workers saw immigration as a means of starting over to escape from religious tribulation, to end their poverty Indentured laborers were not by law the property of their employer.Between indentured laborer and plantation owner was the existence of an employer-employee relationship. Their children were in no way bonded by the contracts signed between parent and employer. The contracts ran usually from 3-5 years and could be renewed later for 5-10 years. The contracts were voluntarily signed but however the circumstances surrounding the signings were not alw ays truthful. Some Indians were fooled or misled and there was miscommunication because of the different tribal tongues. The contracts signed in some cases were misrepresentations of the true situation in the British colonies.They were misled and received not what they bargained for; this was partly due to their illiteracy. Some Indians may also have been kidnapped form the poorer areas. Both the East Indian Indenturers and the enslaved Africans were shipped from their home lands to various European colonies. They are comparable in that many East Indians were kidnapped and taken against their will just as the enslaved Africans were. Nevertheless, the lengthy journeys these two groups of people embarked on contrasted significantly in terms of treatment and conditions.For instance, East Indian Indenturers had agents that tried to make certain that the ship had ample crew, sufficient medical personnel, sweepers, cooks and also drugs and warm clothing, they ensured that the crew looked after the welfare of the Indentured the immigrants were given 2 square meters with one adult per bunk. Also, planters paid much attention to the medical well-being of the emigrants and supplied accommodation and entertainment to make the extensive voyage more endurable for them.Although at first there were some problems the Immigrants were only allowed 1.5 square meters on deck this was very cramped for a journey wish lasted between 93-113 this led to high death rates for example the Salsette left from Calcutta to Trinidad landed with only 124 passengers 199 had died of Cholera, Dysentery and Sea Sickness. On the other hand, the enslaved Africans were also crammed onto large ships by the hundreds in inhumane conditions which led to a high death rate. The Hannibal was loaded with 200 slaves by the time the shipped had reached American water 320 slaves had died .The women were victim to rape as well, they were given minimal food, left in their own waste and only given little time on d eck to exercise & get some fresh air, because of these poor conditions along the middle passage they were often revolts on board. When immigrants landed in a Caribbean colony they came under control of the local immigration department . It was headed by a protector of immigrants who was also known as the Agent General. Each year planters sent in requests for Labourers and the immigration department divided the immigrants among the estates.When this was done the Agent General was in charge to ensure the many rules and regulations were enforced such as sound housing, watertight roofing and proper drainage to ensure the laws were enforced he had a staff of clerks, travelling inspectors and interpreters. A special corps of surgeons were also assembled headed by the island’s Surgeon General, since it was found that many new immigrants died within the first year . Every three months the Agent General’s staff had to prepare a report on each plantation listing the number of da ys lost through sickness, all fines on Labourers, and the number of births and deaths.When African slaves came to the Caribbean upon reaching the port the slaves were prepared for sale. Captains tried to make their cargo as attractive as possible . Slaves were stripped and shaved to remove grey hairs that lowered the selling price. Palm oil was rubbed into muscles to give a healthy firm appearance, some captains tried to hide to scars & wounds with cosmetic mixtures which included gunpowder, lime juice and iron rust.The final sale was carried about in two ways, a ‘slave scramble’ or an auction. Slaves would be herded into a pen, surrounded by  eager buyers, pushing and shoving in order to position themselves to grab hold of the finest specimens. A starting gun would be fired, and the buyers would surge into the pen to try and collect the best individuals. Often, fights broke out among the buyers as well as startled slaves would jump into the water. Following the scram ble, buyers lined up with their â€Å"captured† slaves and paid for them. A male slave cost about 200 guilders which was about the yearly wage for a sailor, women and children cost less in the 18th century the price went up to about ne 700 guilders.After this; slaves would be branded with the initials of their w owners. Unlike Indentured servants slaves were seen as property of their owner and therefore had little to no rights. Only those with special skills/talents were given special privileges. They were given insufficient rations and sometimes had to steal to gather enough food as well as food obtained from their own gardens. They were given inadequate amounts of fresh water. As well as worked long hours with little time for rest.Their health was a main concern but only because in order not to lose their value as workers through sickness. On large plantations it was a common practice to provide a hospital, and to engage the services of a doctor on a regular basis. Unfortun ately slaves were afflicted with many illnesses which the doctors couldn’t treat. Indentured Indians life on the plantation was not much different, working day was unduly long, the idea of a rest day inconceivable; the laborers found their movements severely curtailed, and indeed they were caged within the walls of the plantation.Discipline was enforced with an iron hand, and the whip cracked generously: as a number of Indian laborers in Surinam were to state in a complaint in 1883, â€Å"if any coolie fails to work for a single day of the week, he is sent to jail for two or four days, where he is forced to work while day and night kept under chains. We are tortured very much. For this reason two to three persons died by swallowing opium and drowning themselves. † Over the period 1834, when the first batch of indentured Indians arrived in Mauritius, to 1917, when the indentured system was brought to a halt, nearly 1. 5 million Indians had sold themselves into debt-bond age.About 240,000 Indians had been sent to British Guiana (now Guyana), 36,000 to Jamaica, and nearly 144,000 to Trinidad, to mention only some of the Caribbean nations. As the Barbadian novelist George Lamming put it, â€Å"these Indian hands — whether in British Guiana or Trinidad — have fed all of us. † These hands were to contribute, as much as the hands of African slaves and their descendants, to the Caribbean experiment of giving shape to a unique expression of human civilization, and as Lamming has recognized, â€Å"there can be no creative discovery of this civilization without the central and informing influence of the Indian presence.There can be no history of Trinidad and Guyana that is not also a history of the humanization of those landscapes by Indian Labour. † Indians are apt, like many other people, to associate the phenomenon of slavery solely with Africans, but it is not realized that indentured labor was only, in the words of Hugh Tinke r, â€Å"a new form of slavery†.If what is most notable about slavery is the fact that it allows the master or the capitalist to extract labor without paying the price of labor that is precisely what was achieved through the system of indentured servitude. There is, in this abominable exercise, a salutary lesson for those who have been the victims of European domination with its characteristically merciless, self-aggrandizing, and malign features, for when Europeans saw fit to bestow ‘freedom' upon a certain people, they could only do so by chaining others.The history of the white race, in this respect, is no fundamentally different today than it was before. But there is also, in the history of Indian indentured migration, something that rekindles hope. From the ashes of the painful and degrading experience of indenture, Indians were able, over the course of the last 150 years, to build anew their lives, and to give themselves an inestimable and indispensable place in t he countries to which they had been brought.

Anthem For Doomed Youth Etc

This poem tries to stop young men from volunteering to go and fight in a war, and to let them see that war is not as what is was often imagined to be – glorious and sweet. â€Å"Anthem for Doomed Youth† is also an anti-war poem, but it does not include the horrific imagery Of Dulcet et Decorum Est. In this poem, Owen explains that many young people die in war, and that the family also suffers from their relatives death. This poem discourages the families from sending their boys to war.It is aimed at the parents, and through the poem, the parents can realize the pain of losing a son. Both anti- AR poems want to explain to people although aimed at different groups that war is not glorious and sweet, as it was believed to be. In this, the poems are very similar, but the methods used to achieve this differs greatly. â€Å"Dulcet et Decorum Est† gives a personal experience of a soldier, probably Owen himself, in battle. The first stanza explains just how tired and exh austing you can be after war-The atmosphere is depressive.Owen uses words and phrases like â€Å"hags†, â€Å"sludge† and â€Å"drunk with fatigue†. The entire mood is depressive and exhausting, and makes the reader feel the draining effect of AR. In the second stanza, the mood changes drastically from being exhausted to energetic. This is what Owen describes to be â€Å"an ecstasy of fumbling†, which is an oxymoron, as ecstasy in usually associated with joy, and fumbling with awkwardness. It seems that a chlorine-gas bomb exploded near the soldiers, and panicle, they hastily put on their gas masks.All but one manage to put the masks on in time. That man suffers grumblingly, as he is described to be burnt by the gas â€Å"like a man in fire or which is a substance that can eat flesh. â€Å"As under a green sea, I saw him drowning. † The Rene sea would be because of the effects of the chlorine gas – which is green, and the mask visor. The dr owning effects would be because of the blood in his lungs, and the gurgling for air while he was dying. This is a good simile, because Owen compares the surrounding gas to a sea, in which he is safe, but the unprotected man is drowning.The stanza ends with the line â€Å"He plunges at me, guttering chocking, drowning'. It is a very gruesome end to a very horrid stanza. This onomatopoeia in line sixteen makes the death sound very real, gruesome and sickening. The atmosphere Of this stanza is horrifying ND sickening. In the third stanza, the atmosphere changes again. The gas is gone, and they are loading up the dead and dying. The bodies are, however, not loaded onto the truck with respect; instead they are â€Å"flung' in. This dehumidifies the dead, and it just shows that there is no time to honor the dead.They are treated like garbage. Then the half dead man from the gas- attack is brought up again. He is in his final death stages. It is just as horrid as the second stanza. †Å"the blood. .. Gargling from the froth-corrupted lungs†¦ † This is another onomatopoeia, and it is easy to imagine the final death scene. The sat part of the poem gives this statement after the grueling scene: â€Å"My friend, you would not tell with such high zest to children ardent for some desperate glory, the old lie: Dulcet et Decorum Est Pro Patria Moor. In this, Owen explains, that if you could in some dream follow that horrific scene, and experience what the soldiers experienced, then nobody would enthusiastically tell desperate young men, about to go to war, seeking glory, that it is sweet and fitting to die for one's country, as was often quoted by commanders. â€Å"Anthem for Doomed Youth† is in the form of a Shakespearian sonnet, which is normally associated with love. This is very ironic, as this poem has very little to do with love – it has to do with death.The word â€Å"Anthem† is mostly associated with pride and glory, but in the ti tle, it symbolizes the guarantee and promise of dead young men. The first line asks a rhetorical question: â€Å"what passing bells for these who die like cattle? â€Å", followed by â€Å"only the monstrous anger of the guns†. This means, that there are no church bells for those who are slaughtered like animals, there are only the loud and deadly guns on the battlefields. Immediately, this will strike especially parents, who will not want their children to die, especially if there is tot even glory or honor in the death.No ceremony is held to honor the brave and dead there is only â€Å"angry' gunfire. Then there is the wonderful phrase â€Å"stuttering rifle's rapid rattle†. This is both an alliteration and an onomatopoeia. One can almost hear the deadly machine gun fire, ungracefully slaughtering thousands Of boys. Owen continues giving his description of the lack of glory for the young men, by saying â€Å"the shrill, demented choirs of wailing shells†. T his is also a paradox, as choirs are usually associated with a church and happiness, but here it is the ‘song' of shrill, howling shells.

Compare your mothers parenting style with your fathers Essay

Compare your mothers parenting style with your fathers - Essay Example When I am out of my home, I receive a call from her every half an hour in which she asks me where I am and what am I doing etc. Sometimes, it gets irritating because if I miss a call because of an uncharged battery or any other reason, she gets very upset until I attend her call. I know not many moms are that caring and protective about their children but mine is. One reason my mom is over-protective about me is perhaps that she tries to fill in the void created by dad’s lack of attention. My well-being, my health, my safety, and my happiness are her first priority, to ensure which, she generally maintains a bossy attitude. While my mom is on one extreme, my dad happens to be at the other end of the continuum. Dad has a permissive parenting style. Dad is very friendly but is always too immersed in work. He is a very successful businessman and to be that way, he has to spend a lot of time away from his family. I get to dine with dad only twice or thrice a week. Although he cannot give me a lot of time, yet I feel that deep inside, he remains concerned about my health, education, and well-being. When he is on holidays or on weekends, he takes us to some recreational spot to spend some quality time with the family. While my mom is always advising, dad lets me be the way I am or the way I like to be, probably to let me grow to my maximum capacity in the direction I like. He gives me money whenever I ask for it, and buys me anything I want anytime. My mom is bossy but my dad is very friendly. My mom has all the time to parent me but my dad has to fight real hard to find some time for me. My mom tries to buy me anything I need but my dad just gives me money to provide me with more freedom. Common things between dad and mom are that both are concerned about my education, health, well-being, and happiness. Probably if my dad gives me a little more attention and my mom gives me a little lesser attention, together their

Marketing of University of Wollongong in China Term Paper

Marketing of University of Wollongong in China - Term Paper Example For environmental scanning, PESTLE analysis has been done. The major findings of this analysis show that Chinese education sector is free from government interference, however, government policies regulate the sector. The high economic growth, increasing population, changing social patterns of students for educational needs, increasing technological developments and flexible legal environment offers huge opportunities to the foreign universities; however, cultural differences appear as a major challenge for international universities. Based on the findings of PESTLE analysis, SWOT analysis for the University of Wollongong in China has been conducted. Market audit shows that a number of universities are already offering international level education opportunities in China, however; they have been unable to meet the needs of a huge Chinese student population. Competitors’ analysis has shown that foreign universities operating in China are having profitable operations however, th ey are unable to overcome the cultural differences between UK and China therefore; expatriate-staff is facing huge problems. In consideration to internal and external environment analysis, the marketing plan has been proposed by covering 7Ps of service marketing and marketing objectives have been identified. This report is very useful to understand the challenges and opportunities faced by international universities in the Chinese markets. Moreover, it is also helpful to understand the theoretical concepts in the real world. The service that has been selected for this report is an educational institution, University of Wollongong. The plan is to launch a campus of the University of Wollongong in China. The University of Wollongong is a university in Australia and a few years back it established its campus in Dubai, UAE. Today, it is one of the renowned universities in Australia.  

What Effect did the 442nd Battalion Have on the Allied Success in Research Paper

What Effect did the 442nd Battalion Have on the Allied Success in World War II and America - Research Paper Example They went through injustices whereby their business and homes were taken away from them and bank accounts frozen forcing them into an economic and financial crisis. In addition, most Japanese-American religious and political leaders were illegally arrested and wrongfully detained while their whereabouts were kept secret. In 1942 during the Second World War American President Franklin Delano Roosevelt gave a directive that required most of the Japanese-Americans to be confined in isolated camps where they guarded and denied their rights and freedoms until after the war. However despite the injustices and prejudices that the Japanese-American citizens went through, they are credited for the major role they played in the Second World War. This paper therefore explores the impact the Japanese-American soldiers especially the 442nd Battalion had on the Allied success in the Second World War and America. Introduction The 442nd Battalion was a United States Army that was mainly composed of the Japanese-American soldiers who fought in Europe especially in Italy, Germany and France during the Second World War. ... Pearl Harbor Attack The Japanese bombing of the U.S Army base at Pearl Harbor that brought America into the War. Even though the attack was viewed as a stunning tactical victory to Japan, the attack resulted in an eventual victory for United States after the Second World War. The attack was a remarkable military success, brightly executed by the Japanese that caused eight American war ships to capsize. The Japanese attack on the Pacific fleet at Pearl Harbor changed everything. A county that was originally diverse with tensions became unified with the aim to wage war against its global especially on Japan that had planned the bombing attack at Pearl Harbor. The nature of the attack followed by revelation of the injustices committed to the Americans of Japanese descent aggravated the situation. Internment of Japanese-Americans Soon after the Japanese bombing on the United States Army base at the Pearl Harbor all Japanese-American citizens were viewed as a threat to the security of Uni ted States. In February 1942, as a way of trying to revenge on the attack and beef up security following the bombing, the United States President Franklin D. Roosevelt signed Executive Order 9066, which authorized the War Department to set up military bases in the western region of the country where all American citizens of Japanese descent especially men were rounded up and confined so as to be monitored of any suspicious acts. Following the directive from the president, more than 110,000 Japanese and Japanese Americans living in the United States were detained in isolated camps where they were restricted from leaving and their rights and freedoms violated. In the camps the

International Business & Management Essay Example | Topics and Well Written Essays - 2000 words

International Business & Management - Essay Example The company expanded to different countries through amalgamation, licensing, and acquisition. Carlsberg merges with prospective brewing companies and later on acquires whole ownership to the business entity (Blocker, et al 2003:140). The script entails the various predatory yet convincing strategies that Carlsberg Company employs in acquisition of new companies. Further, there are outlines on the on the future growth prospective, despite the fact that, the company still lags behind at a fourth rank. Lastly, there is a critic statement discouraging the ownership of more than 500 brands across different countries in the world. 1. Carlsberg strategic moves and predatory tactics in partnership, ownership, and control Carlsberg group entered the brewing industry late when other giant companies were in operations. The owners understood that such a company was vulnerable to stiff competition and failure in the market if they did not engage in proper strategies. The company realized that it could not concentrate in the local market whereas intending to yield profits and grow competitively (Mital, 2008:184). The presence of existing competitors threatened the infant company thus Carlsberg group merged the father-son two different businesses in order to counter extremities of competition. Carlsberg diversified investment to Denmark, U.S.S.R and the Asian countries over a period of almost eight decades. These tactics enabled the company grow profitably through economies of scale and prominent returns on investments (Estrin, 2004:271). The company analyzes the various trends in the markets and decides on the various tactics to endure, thus enhancing venture opportunities. The company analyzes the various environmental constraints in different regions, thus endures on formulae, which enable easier entry into the markets (Lopes, 2007:10). The company enters most of the markets through direct exportation and distribution in the different markets that depict chances of success . Carlsberg owns global brands, for example, the Carlsberg, Elephant, and Pilsner brands distinguish the company’s image above the other beer companies (Ahlstrom and Bruton, 2010:189). Therefore, the company wins consumer loyalty on venturing into the foreign markets due to brand recognition. The strategy adopts consumers in the new markets despite possible competition and at the long run; Carlsberg realizes growth in the market share. Another aspect is that Carlsberg adapts to a criteria model that enables the realization of tastes and preferences of consumers in the new markets, and this leads to brand customization to meet them satisfactorily (Halley, 2005:122). The strategies revolve around the objectives of profitability, competitive edge, and consumer value and satisfaction hence, the company strives to achieve them adequately. The strategies threaten indigenous beer companies who often seek options for cooperation in the market operations (Grunig and Morschett, 2012:24 0). Carlsberg group strategically engages in joint ventures to diversify investments and levels of profitability, hence always welcoming to coming seeking to form mergers. The company tactically targets to acquire the over fifty percent of the share holding capacity in every merger over the rival partner or affiliates. This criterion secures managerial prowess, and increased profit sharing rates over the partners who find it hard to survive, thus leaving Carlsberg to the sole ownership of the company after compensation.

Critical evaluation of leadership values, attitudes and behaviours and Essay

Critical evaluation of leadership values, attitudes and behaviours and their impact on others and the organisation - Essay Example Leadership, unlike management, is about identifying with the intangibles of human behaviour and attitude and attempting to apply empathetic and considerate policies and procedures to improve interpersonal relationship development and to facilitate individual development, thus improving human capital advantages within the organisation, through such practices as coaching and mentoring. Having provided an understanding of leadership and its primary definition, it should be reinforced that only a reflective leader is one that will consistently improve and be able to identify with the diverse psychological, sociological, and tangible needs of employees as it pertains to their role within the organisation. One methodology of ensuring reflection as ongoing, cyclical practice is the 360 degree feedback system, a process of engaging multiple stakeholders to provide meaningful feedback about attitude, behaviour and performance of a peer or subordinate to give a broader and more accurate view o f where an individual requires development or improvement. ... This project attempts, based on research findings and personal reflection, to establish a best practice model of leadership through engagement with multi-rater feedback processes that can provide benefit to the organisation and its staff population. Nature of current leadership agenda The NHS has established a quality agenda that underpins success for health care professionals. According to the NHS, this includes â€Å"lifelong learning for health professionals and modern systems of professional self-regulation† (NHS 2012, p.2). Quality, as it pertains to leadership development, therefore involves being able to continuously improve and engage in reflective practice to improve health care delivery and reduce variations that impact quality of care. The NHS recognises that effective and competent leadership is a fundamental aspect of building efficiencies and productivity in health care delivery and building capacity for quality outputs. Before establishing a competency framework for effectual leadership practices, it is necessary to define leadership at its foundation. â€Å"A leader is one who selects, equips, trains, and influences one or more follower(s) who have diverse gifts, abilities, and skills and focuses the follower(s) to the organization’s mission and objectives causing the follower(s) to willingly and enthusiastically expend spiritual, emotional, and physical energy in a concerted coordinated effort to achieve the organizational mission and objectives† (Winston and Patterson 2006, p.7). By this definition, a competency framework for leadership development is achievable, through first understanding that leadership is about maintaining influence to engage stakeholder behavioural changes or improvements,

The Fund for Electronic goods recycling project Essay

The Fund for Electronic goods recycling project - Essay Example Discussion Available funding bodies Small business owners need to rely on investors for financing their activities. For any start-up of a business or introducing a new product, upgrading of equipment, investors are required to help provide the company with funds. There are several types of investors for a business. They are as follows. Angle Investors Angle investors are basically affluent individuals who provide funds for a business start-up. He usually does it in exchange for ownership equity or convertible debt. An Angel investor follows his basic instincts and accordingly invests in businesses which may otherwise face difficulties in attracting other investors to fund their operation. In some cases they want to get a share of their investment in case of profit by the business. He will want a certain predetermined percentage of his investment or in other cases in may want partial ownership of the business in which he has invested, or in other cases management decisions. Angel inve stors invest typically from hundreds or thousands to a few million dollars. Advantages of angel investors Most angel investors can provide business with the ability to generate small amounts of money needed. It can be less than $5, 00,000 or even upto $ 1 million. Since most early ventures require small amount so money, Angel investors can provide them with this amount from their own personal source of funds. When entrepreneurs have exhausted their supply of money from family, friend, bank loans, personal savings and credit cards for their start-up business they can seek the help of angel investors to help fill the equity gap needed to do the business. Angel investors are more flexible in their business arrangement as compared to traditional source of money lenders like venture capitalist and banks. Since they invest their own money it is possible to negotiate their business deals. They also don’t require highly monthly fees as required by banks and credit cards. Angel invest ors typically invest according to their own risk. Hence it is considered as high risk business investments. Since there is no record of company success for the new start-up, the angle investors is perfect for start-up. Also nowadays Angel investors are typically located everywhere across all the industries. Disadvantages of angel investors Angel investors typically do not make follow on investments, because of the risk associated with reinvesting is even more for an unsuccessful company. Angel investors can sometimes be deceptive. Though majority of the angel investors can look beyond the return of their investments, there are few angel investors who are greedy and want more money in return rather than promoting good for the company. Also they tend to be less patient with new entrepreneurs and hence don’t provide them with proper guidance or mentoring in their early stage of the business. Sometimes the return on investment which they want can be costly. Peer-To-Peer Lending P eer-to-Peer lending which is also known as social lending, person-to-person lending is the process of lending money to its peers also known as unrelated individuals, without going through banks or other financial intermediary (Mu and Gnyawali, 2003, pp. 689-711). These types of lending typically takes place online on company’

Consumer Behavior Essay Example | Topics and Well Written Essays - 1000 words - 1

Consumer Behavior - Essay Example This entire process is usually known as the decision-making procedure of the consumers. These particular activities – parts of the decision-making of the customers – are influenced by various factors that include cultural, social, group and personal aspects. The importance of decision-making of the customers is that it helps the consumers to identify their needs in order to fulfill their objectives (Williams, 2012). In this paper, the evaluation of the stages of the decision-making procedure that the customers go through in selecting whether to purchase the Crispy Baby Snacks product or not from the business market of Oman will be taken into concern. Moreover, the analysis of the most significant social and personal factors in relation to the purchase decision for this particular product will also be portrayed in the discussion. Critical Analysis Decision-Making Process The various stages of the decision-making procedure of the consumers include recognition of the need, gathering information about the product both internally and externally, assessing the alternatives, making purchase-related decisions, and, finally, creating post-purchase assessment (Haubl & Trifts, 2000). In relation to the initial stage of the customers’ decision-making procedure, it can be stated that the customers recognize their need to provide nutritional and delicious Crispy Snacks to their babies and thus start to collect information about the different snacks products which are available in the business market of Oman. This particular behavior of gathering information about the availability of the snacks products ultimately leads them to assess the other alternative products in the business market. After the evaluation of the alternative products, the consumers make the decision to purchase Crispy Baby Snacks product for their babies. In this context, it can be stated that the continuous use of the product, i.e. the Crispy Baby Snacks, ultimately leads to dissatisf action or satisfaction of the consumers about the product. This particular activity of the customers also leads to the rejection or repetitive purchase of the product by a considerable extent. The post-purchase evaluation decision stage of the consumers depends on the acceptance or the rejection of the products available in the business market of Oman. The customers are satisfied with a product only when their expectations are met. In this regard, in relation to the Crispy Baby Snacks, the various expectations of the customers include the quality, flavor, and, most importantly, the cost. While using the particular product, on the basis of the aforementioned aspects, the consumers comply with the decision-making stage of post-purchase evaluation (New Age International, n.d.). Influencing Factors Social There lie various significant factors that influence the purchase decision-making procedure of the customers. In this context, one set of the factors can be deemed as the social factor that includes the group or the social segment to which the customer belongs. The buying patterns of the customers are ultimately influenced on the basis of the aforesaid social aspects. It has been observed that the consumers’ decision-making procedure, as regards the Crispy Baby S

An Ironic Editorial Cartoon Essay Example for Free

An Ironic Editorial Cartoon Essay â€Å"Let’s hope the asteroid’s impact is confined to the subprime mortgage area. † These are the words spoken among several dinosaurs as a large asteroid is headed towards earth. Or, more accurately, they are the words of the dinosaurs within the frame of Tim Toles’ biting editorial cartoon. Upon first viewing, the cartoon does provoke immediate laughter. Then, when you stop to let the themes of the cartoon sink in you realize that the humor is quite dark and ominous and, more importantly, it is quite accurate. For those not familiar with the symbolism, there is an unproven theory that asserts dinosaurs may have been rendered extinct due to an asteroid hitting the earth. The reason all dinosaurs were rendered extinct was due to the asteroid having a significant change on the earth’s climate and environment. That is, the asteroid possessed a ripple effect that went far beyond the exact area where the asteroid landed. The symbolism presented here ties in with the subprime mortgage crisis in a manner that is both obvious and outright chilling. The weight of the claims presented in the argument makes logical sense. It simply infers that economic problems will have a major ripple effect. That is, the economic woes of those affected by the subprime crisis will carry over into other aspects of the economy. As a result, even those who may previously have had nothing to do with the subprime crisis will be negatively impacted. (In essence, the intended audience is the entire population of the nation) After all, we are all plugged into the same economy. If one area is hurting, it will invariably drag down others. This is clearly an interpretation based on implication and the claim is obviously apparent in the words used. And, yes, such assumptions are warranted as by the time the cartoon appeared the ripple effect of the crisis has lead to a huge federal bailout This is not a notion that is arrived at on the basis of speculation and alarmism. It is based on simple math and the law of cause and effect. If someone’s home suffers from a foreclosure then the individual will find himself in an extremely disadvantageous financial position. Clearly, such an individual would have to make numerous â€Å"cut backs† on purchasing decisions and this means less money will flow into the economy. Such actions have negative effects on profits in various companies and hurt stock values. If stock values are reduced then the net worth of investors (many of which rely on their investment during their retirement years) will reduce. Then, there is also the huge problem of massive foreclosures over-saturating the real estate market. This has the negative effect of ruining equity on real estate throughout the nation. Further problems arise as the economy declines and credit dries up. This can lead to â€Å"bank runs† where customers opt to pull money out of their banks for fear they may lose their savings if the bank goes under. So, yes, just like the horrible ripple effect the asteroid had on the dinosaurs, the subprime crisis is one that affects the whole world as opposed to any one, single contained area. Of course, prior to the asteroid landing, the dinosaurs had no idea how serious the problem would be. They saw it coming but did not expect it to possess such a ripple effect. The dinosaur’s predicament is woefully similar to the predicament facing the economic landscape now that the subprime crisis has reeled out of control. As such, this cartoon is serious call to action and it is made with the intended goal of motivating the public to be ready for the serious ramifications of the subprime crisis. Now, when it comes to the ability to critique the effectiveness of the cartoon we must look at the sum of its parts. Particularly, is imagery also needed to effectively convey the information presented in the cartoon? Of course, it is possible to convey the same information and sentiment. Granted, the words in the cartoon would obviously have to be expanded upon in order to provide the proper context to make sense. However, the biting humor of the cartoon would needlessly be eliminated and replaced by exposition and explanation.. Such an approach would work quite effectively but it would not possess the same power of the cartoon. That is, the cartoon works on a number of levels because it combines visual imagery with ironic wording. In terms of the specific words within the cartoon, however, the presence of the words without the imagery would make little sense since they would be out of context without the presence of the dinosaurs. Now, if one were to keep the image and remove the wording the end result would be disastrous. A visual image of dinosaurs looking up at the sky and seeing an asteroid would convey the concept that an asteroid may have killed them, but it does nothing to promote the ironic notion that the subprime mortgage crisis can cause a similar ripple effect. In short, the value of the cartoon is basically worthless without the presence of the ironic wording. After all, if you were to remove the words from the cartoon would you be able to guess that its subject matter involves the subprime crisis? In all likelihood, making any connection between the dinosaurs and the subprime crisis would be impossible without the appropriate wording. This is neither a good thing nor a bad thing. It is simply an honest assessment of the limitations of the cartoons visual imagery. But does it work? It depends. It is odd however, that irony is used as a means of promoting the argument style of persuasion. In a way, the cartoon heralds more than it seeks to persuade. So, really, its goal is not so much to be persuasive since it does not seek to promote a point to the doubting as much as it is a statement of fact. While a statement of fact can persuade some, such a statement is not automatically persuasive. For those who are logic and rational, however, it will have a stronger resonance that mixes pathos with logos. That is, it mixes humorous irony with obviously true facts. In the final analysis, it is safe to say that this particular editorial cartoon is brilliant. It mixes words and images together in an ironic and informative matter that stresses the gravity of the subprime crisis. Of course, the words and images do this well in combination. Separately, they would lack the effectiveness they possess as a tandem. Bibliography Toles, Tom. (2008) â€Å"Unnamed Cartoon†. THE WASHINGTON POST. Retrieved October 5, 2008 from http://www. washingtonpost. com/ wp-dyn/content/opinions/cartoonsandvideos/

Advertising Journey Of Mcdonalds Marketing Essay

Advertising Journey Of Mcdonalds Marketing Essay It is not too much to say that McDonalds is one of the largest corporations that can even represent the United States of America. It still secures its dominant position that outruns Burgerking overwhelmingly in fast food industry. In 1940, Dick and Mac Mcdonald founded a restaurant called McDonalds Bar-B-Q in California. It was common drive-in restaurant. By 1948, the brothers decided to improve their restaurant to make differentiation from other similar businesses. They have introduced Speedee-Service-System, which is more like automobile assembly system, to make their food faster and cheaper. It was revolutionary shift which led the restaurant more famous. One day, a guy called Ray Kroc visited the Mcdonald brothers and the Kroc was fascinated by the fast food systemic restaurant. In 1954, the Kroc was determined to take over franchising for McDonalds. By 1955, he opened his first franchised McDonalds in Illinois. Since then till now, there are more than 34,000 franchised McDonalds restaurants are running over 119 countries. Advertising campaign of McDonalds is based on their brand identity. McDonalds is not just fast food restaurant where people order the food and have it but the place where people enjoy the time with their friends or families. For the last 50 years, 23 different slogans were presented in the United States of America. There were a few more slogans created in other countries and regions. Regardless of various different slogans and media, Mcdonalds have been maintaining their corporate philosophy in their advertising which is Be the fun, friendly, place for families. C:Documents and SettingsDanbiDesktopw334.jpg In early stage of the brand, the advertising was mainly focused on print advertising. In the 1960s, TV advertising was the most effective media in advertising industry. However, in 1974, there was ground breaking advertising emerged which could be considered as an integrated advertising. That campaign was designed to promote the product called BigMac. At that time, the slogan was Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun. In TV commercial, the slogan was used as a jingle that could be sung by people, namely, the jingle was a big idea in the campaign. The jingle was appeared on not only TV commercial but also in newspapers, on T-shirts and the radio. Since it has been created sensation, there was rewarding event for customers. The customers who were able to sing the jingle, they could get a free BigMac. Although the jingle was not an ordinary song, it was the most requested song by the radio audiences. Needless to say, the campaign was successful. Dean Barrett, McDonalds senior vice president of global marketing, said The campaign was the expression of McDonalds in its own time, in terms of the fun attitude. Through this integrated advertising, McDonalds could imprint their brand image to the customers. The brand image was that they concerns about communication with the customers and the happiness of the customers. Also, they are the brand which offers fun and entertainment experience. Since 2003, McDonalds are concentrated on creating youthful images under the global marketing strategy which is the slogan Im lovin it. Hence, they have presented several marketing campaigns that reminds of youthful images by associating with Hip-Hop music, Sports and Musicians. C:Documents and SettingsDanbiDesktopmcd_co_940x3601.pngC:Documents and SettingsDanbiDesktopdissertationimageMcD_Coinoffers_05_Coin_Collect_871x490px.jpg C:Documents and SettingsDanbiDesktopdissertationimageMcD_Coinoffers_06_Coin_Collect_871x490px.jpgC:Documents and SettingsDanbiDesktopMcD_Coinoffers_04_AppStores_871x490px.jpg Problem and Solution In 2011, DDB Copenhagen was asked by McDonalds to create advertising campaign with using new platform media that aims teenager and young adults. The campaign is named Coinoffers. The coin offers a range of products that can be purchased for. However, there was a problem that many voucher and price-saving sites offer some discounting or similar service as coin-offer. Therefore, the company decided to make its own digital currency. This digital currency need to be earned by customers participation. Also, there should be branding device that represents McDonalds. Brief explanation of the campaign The coins were traditional QR codes transformed into pixel codes of a range of products such as hamburgers, fries and so on. McDonalds have distributed one million coins over the country through a wide range of media television, radio, out-door posters, digital screen of buses and trains, facebook ads, games. There are some other unconventional media choices. For example, the paper shit on the tray which has got the code on it. People have to fold the paper to get it. To collect all those coins, consumers needed to download mobile application which can scan those pixel codes as the coins. Also, the mobile app has got sound detecting function which detaches the sound from the radio and converts the sound as a coin. This mobile application was built as the central element in this campaign that is placed in the middle of circulation of earning, paying and owning. Consumers collected the coins with the application whenever they came across the codes. Once they have collected some amount of coins, they can drop by the restaurant and get the products. It is possible because each digital code have got value of one virtual coin. Result The result was fruitful. This campaign reminds people that McDonalds have always been providing fun food at a low cost. As soon as the application had been released, it became the fastest downloaded application in Denmark which has reached number 1 on iTunes app store and Android market within a day. The one million coins were collected in just 26 days that means McDonalds had to put an end to the campaign unexpectedly 2 weeks earlier that they have planned. Conclusion There are two facts that can be inferred about creating integrated campaign. This will be illustrated below. The first one is simple idea is the best in this type of advertising strategy. In this campaign, it shows that how the simple idea can be expanded broadly with various media channels. If it was a story-based idea, it must be difficult to apply that idea on print advertising. In other words, complicated idea have possibility of losing its media choice such as poster an billboard. The second one is entertaining elements can draw peoples attention. This campaign would not be successful without participation of the customers. Therefore, entertaining requisite have played key role to arouse peoples engagement. For example, the idea itself which give money to people, games. It is originally called coin hunting but it is also an up-to-date version of playing hide-and-seek for the customers. To sum up, two conditions needed to be satisfied for the success of creating integrated advertising. Firstly, big idea should come from simple thought in order to broaden media choice. Therefore, it can affect wide range of target audiences. Secondly, interesting activity should be given owing to catching peoples eyes. Regardless of advertising strategy, the intention of advertising itself is making the brand noticeable. Thus, the more people join the campaign the larger the brand become.

Use of the Mock-epic Style in The Rape of the Lock Essay -- Rape Of Th

Use of the Mock-epic Style in The Rape of the Lock "The triumph of the Baron's rape is in exactly the same high language as it would be if he were Hector." In The Rape of the Lock, Pope uses the mock-epic style to satirise the seriousness with which a trivial misdemeanour (the theft of a few strands of hair) and the ways of gender polarised society can be blown beyond all sense of proportion. Thus the male mentality, through the Baron, is portrayed as lacking depth or personality beyond that required to achieve its ends; men objectify and devise "strategems" (4,120) to conquer their female obsessions; they are "victor[s]" (4,162) who self-importantly congratulate themselves as meriting "wreaths of triumph" (4,161) when they have seized what they desire. The Baron claims that the "glorious prize" is his in perpetuity, whilst many conditions which will never be fulfilled ("while fish in streams, or birds delight in air" 4,163) remain unfulfilled. In this satirising of the epic mould such trivial occurrences are substituted in place of truly fantastic possibilities (mighty cities falling, for instance) for the purpose of putting the lock's severing into a more realistic perspective — this is made even more explicit in the following canto (4,8 "[no-one ever] felt such rage, resentment, and despair / as thou, sad virgin! for thy ravished hair" — meaning that perh aps Belinda over-reacts, in Pope's opinion, just ever-so slightly.) He also then reinforces his satire with a broadening of humour, and a stab in the direction of then-popular culture: specifically, "Atalantis" (4,165) was no great enduring writing but a cheap, scandalous work of fiction, "notorious for its thinly concealed allusions to contemporary scandals", pe... ...rder of life.") Obviously the ultimate aim of the poem is to mitigate the severity of the liberty taken in the theft of the lock (as seen in the minds of those involved in the familial dispute.) Mock epic assists Pope in achieving this without being seen to trivialise the assaulted feelings of the victim — the high language and drama of his work accords to the act of the lock's severing a grossly inflated significance, which retains enough of its epic origins not to be viewed as derisive sarcasm. As a satirist Pope is therefore presenting for the appraisal of his readership the notion that the loss of the lock does not deserve the intensity of ill-feeling which has resulted from it. BIBLIOGRAPHY: The Norton Anthology of English Literature 6th Edition, Volume 1, 1993 A Choice Of Pope's Verse, edited by Peter Porter, Faber & Faber, 1971

The Tragedy of Child Abuse in America :: Violence Against Children

Child abuse is the intentional infliction of physical, moral, and sexual pain and suffering on a child. It is performed mainly by parents who were maltreated as children themselves. There are many causes for child abuse. In some cases children are mistreated when parents or caretakers have maladaptive responses to stressful situations or feel powerless. Searching for relief, they may hit someone with even less power than they, and these are often children. Other times child abuse is the result of family problems over which the abuser has no control. Alcohol was said to be involved in fourteen percent of the cases of abuse and in eighteen and a half percent of the cases of neglect. â€Å"Religion, residence in the city or country, region of the country, and race are all related to violence in a home.† Approximately eighty percent of the child-abusers were themselves abused as children. A high percentage of abusing parents feel that they are legitimately exercising their parental right. The parents injure their offspring hoping that the child will change a manner or learn a lesson. They take the idea of discipline to a brutal degree. In some cases the parents are simply too young and/or immature to take good care of their children. There is a higher percentage rate of mistreatment in families with mixed religion marriages. Very often it is a recollection of small pressures that finally make a parent explode. It is most likely that the abuser is employed only part-time or is jobless. Retired men and women are the least likely to harm a child. Most of the abusers do not suffer any kind of psychiatric illness. Because children with disabilities create more stress, they are more likely to be abused. Physical violence is more common in poor families, families living under stress or parents who suffered cruelty as children. Types of abuse also vary. The broad picture includes only moral, physical and sexual abuse, while in the narrower picture each of these has its own sub-topics. The kind of abuse varies depending on the age of the victim. Infant and pre-school children are more likely to suffer fractures, burns and bruises. This is called the â€Å"Battered child syndrome† discovered by C. Henry Kempe. Although school aged or adolescent females are more likely to suffer from sexual molestation, there is a recently growing number of sexual abuse of pre-school and male victims. The Tragedy of Child Abuse in America :: Violence Against Children Child abuse is the intentional infliction of physical, moral, and sexual pain and suffering on a child. It is performed mainly by parents who were maltreated as children themselves. There are many causes for child abuse. In some cases children are mistreated when parents or caretakers have maladaptive responses to stressful situations or feel powerless. Searching for relief, they may hit someone with even less power than they, and these are often children. Other times child abuse is the result of family problems over which the abuser has no control. Alcohol was said to be involved in fourteen percent of the cases of abuse and in eighteen and a half percent of the cases of neglect. â€Å"Religion, residence in the city or country, region of the country, and race are all related to violence in a home.† Approximately eighty percent of the child-abusers were themselves abused as children. A high percentage of abusing parents feel that they are legitimately exercising their parental right. The parents injure their offspring hoping that the child will change a manner or learn a lesson. They take the idea of discipline to a brutal degree. In some cases the parents are simply too young and/or immature to take good care of their children. There is a higher percentage rate of mistreatment in families with mixed religion marriages. Very often it is a recollection of small pressures that finally make a parent explode. It is most likely that the abuser is employed only part-time or is jobless. Retired men and women are the least likely to harm a child. Most of the abusers do not suffer any kind of psychiatric illness. Because children with disabilities create more stress, they are more likely to be abused. Physical violence is more common in poor families, families living under stress or parents who suffered cruelty as children. Types of abuse also vary. The broad picture includes only moral, physical and sexual abuse, while in the narrower picture each of these has its own sub-topics. The kind of abuse varies depending on the age of the victim. Infant and pre-school children are more likely to suffer fractures, burns and bruises. This is called the â€Å"Battered child syndrome† discovered by C. Henry Kempe. Although school aged or adolescent females are more likely to suffer from sexual molestation, there is a recently growing number of sexual abuse of pre-school and male victims.

Attending a Jazz Concert Essay -- Papers Music Description Essays

Attending a Jazz Concert The latest concert that I attended was the NEIU Jazz Ensemble. It was held in the NEIU auditorium. This was my first time attending a Jazz concert. Therefore, I didn’t know what kind of music to expect or any music that I was familiar to. This concert was a new experience for me. It was far different from a rock concert held in some big venue. The purpose of this concert was to give people a taste of the NEIU Jazz Ensemble. The heritage or the background of this concert was strictly Jazz music. I was excited about my attendance at this concert. It would be the first time I was going to a Jazz concert. I knew that I wouldn’t be disappointed or get board there. The music they played was not the kind that makes you dose off. I always loved the sound of a trumpet. My favorite musical group the Dave Matthews Band has a trumpet player, and this is how I started enjoying the sound. Therefore, I knew that this concert must be worth going to. This concert gave me a chance to look more deep into what Jazz music is all about. The music that was performed was Jazz. The entire Ensemble had fifteen people in it. There were only fourteen actual performers. One guy was the director of the whole thing and he was composing. The composer composed with his hands instead of a composing stick. This was an interesting observation for me. The instrument that were used at this concert were the Woodwinds which had five players on it. This was the most players in one category of instruments. The Woodwind players were seated in the first row. Other instruments used were the Piano, Bass, Drums, Trombones and the Trumpets. There was one vocalist. There were two Trombone pla... ...ng at NEIU this year, I didn’t expect too many people to be present. When the word gets out on how good they were, I think that they will have a larger audience for next semester shows. In all, the audience was very well behaved and their presence was very satisfying to the performers. This concert had a good effect on me. My sole reason for going was to get an insight of what Jazz music is really like. When I got there I really liked what I heard. I am going to look more into this type of music. This is the type of music that you just want to sit back and relax and listen. It’s not to slow where you are at the point of falling asleep. Jazz music has got a certain element to it that no other type of music that I have heard thus far have. In all, this concert was a wonderful experience for me. I found a passion for a different brand of music.

Contingency Theory of Leadership †Essay Essay

Description of work environment| My work environment would consist of helping young children who are not privileged and developing them to become successful. In certain areas of the country there are teens that don’t know what it feels like to work on a computer or how to apply for a job or know how to fill out an application for college. My goal is to take them under my wing and develop each and every one of them. I will have a computer lab set up with about 10 computers, most likely MACs and have a mini class session with them after their normal school hours. The first year will be geared towards juniors and seniors, then I’ll look to expand to freshman on up. In the table below, categorize different leadership approaches that could be used in the work environment you have described. Provide different suggestions for each of the four approaches to leadership. Directive approach| Supportive approach| For the first year it will be myself and another aid. Then after depending upon how fast this project grows there will be more teachers’ aides and highly trained professionals working with each student individually. There will be schedules posted but most of the time we will meet at least 2-3 times a week. Each person will be responsible for their success, I will give each person the tools they need to apply back into high school. Once they meet certain checkpoints in school they will get rewarded. With the teachers and aids that will be present they will get paid by the hour. They have the responsibility of following up on each child’s performance in school and making sure that they document appropriately. Failure to do so will result in termination of employment. Once the business is estabilshed and a student successfully enrolls in college we will provide additional support there and have certain scholarships available as well. Each employee that works with each person will be recognized individually and the one who successfully works with each student and help them enroll in college  will be rewarded for their hard work as well. Every employee will be responsible for telling each student their background and what they need to do to get to their point in life. They also will let the student know that they will be there to support them in each and every way. We want to see each person excel so we will be sure to accept anyone into our program regardless or sex, race, or religion. Participative approach Achievement-oriented approach We will allow each individual to be involved with their success and where they are at in the program. The teachers will be sure to let every student be involved in the decision-making because ultimately it’s their life. If a student is on their way out we will help reel them back in a help them understand why the path to success is not that way. | Depending upon the grade level that the child is in the teacher will have specific goals for that person. The employees will get rewarded for the success that their teen has achieved as well as the teen. All parties will succeed. So now that they have succeeded it is our responsibility as a business to make sure that they don’t fall off track. This program will be available to students until they turn 24 so we will follow them until then. We will make sure that they receive top honors if not close to it and be successful women and men. Leadership recommendation| What is your recommendation for the BEST leadership approach for the work environment you described? Explain your recommendation.To be honest I think that supportive approach will work better for this type of business. We are in it to make sure that everyone has there equal right to employment and education. Not all teens know what to do after high school or what steps they need to take to get there. This program is designed to help each and everyone of them and our teachers will be sure to help in any way. However, I also think that the participative approach will be great as well because each student will have to participate with the teachers to reach a common goal.

Albert Bandera

Albert Bandura has made great contributions to the field of learning and cognition. His finding formed the foundation of modern social learning theory. Bandura studies were base on observational learning or modeling (2013). He believed that people learn by observing others, such behaviors, but not necessary by imitating or mimicking (2013) For example if you see a friend slipping on the wet floor, you would go around to prevent from slipping like your friend. Observing behavior is a form of information a person obtains, a process of learning to later recover when need it. It incorporates the basic principles of learning like attention, memory and motivation. Albert Bandura Bobo Doll experiment set principles on social learning. Through this experiment he observed 33 children, boys and girls. These children were then divided into 3 groups, each group watch a different ending of the video. The video was of a woman beating a Bobo Doll; she beat up the doll, threw it across the room, kicked it, and called it names. She was very aggressive towards the doll for no apparent reason. The first group watched a video that showed the person beating the doll receiving a reward after the behavior. Second group watched the person being punished for the behavior, and the third group watched the video with no consequences (2013). After watching the video the children were presented to a bobo doll just like the one in the video. All 33 children reacted aggressively towards the doll. The aggression varied on what video each children watched. The children that watched the person being rewarded were more aggressive; the aggression decrease with the children that watched the person being punished and aggression was neutral with those that watch the video with no consequence (2013). In conclusion to this study, Bandura explain the influence of observational learning. First is attention, in order for a person to learn he or she needs to pay attention, be focused (2013). If there is distraction the observational learning process will have a negative affect. For example a dancer learning a new step, while the dance master is howing a new step, Silvia notices her crush walk-in the dance room. Instead of paying attention to the new step, her attention is elsewhere. Second is retention, is the ability to store the information a person learns through observing, he or she obtains the information to later act on it (2013). Third, reproduction, which is the process of practicing on what the person learns from observing, likes performi ng the behavior. For example; after the dancer learns a new step by observing the dance master, she then practice the behavior, in this case is the new dancing step. Last is motivation, for a person to act the behavior learned after observing he or she has to be motivated. Reinforcements and punishments are actually important role in the process of motivation. For example, lets take Silva the dancer, she makes sure to learn the right steps to the dance routine because if she does the dance master will defiantly picker her to be at the show to perform the dance. Albert Bandera social learning theory has become popular in todays society, like entertainment, education, and especially in the media such as advertising. Bandura did not like how the media would use the observational learning theory because it was mostly used to show negative or violent behaviors that people would learn (2013). Fox example alcohol or cigarette companies use media to advertise their product. These companies use attractive models like role models that todays society look up to or are considered to be â€Å"cool†. Society watches these advertisements, they become amuse some act the behaviors, such as smoking or drinking because they think is the â€Å"cool† thing to do especially the youth. Albert Bandura theory brought great contribution to the psychology field, observational learning or modeling has very concepts process, but if you think about it is really just common sense. Observational learning or modeling would be use more for children because they have not yet developed right from wrong (2013). Is also away that a parent or just any adult can know how to act a certain way around children, because a child behavior always reflects his or her parent or role model.

Marketing Analysis of GOD Essay

Company Description: GOD is now a fast-growing furniture and furnishings company brand in Hong Kong. They describe them as â€Å"More Than Just a Furniture Store†. GOD is the phonetic sound of the Cantonese slang â€Å"to live better† which a basic human desire all around the world. The founder of GOD – Douglas Young and Benjamin Lau opened the first GOD store at Ap Lei Chau in 1996. Within 2 years, two more shops opened in Central and Tsim Sha Tsui respectively. In 2001, GOD has opened a 20,000 sq.ft. flagship store in Causeway Bay. The mission of GOD has always been â€Å"to define a new Hong Kong identity† – by exploring age-old oriental traditions and updating them with modern consumers in mind, their demonstrations of the techniques and wisdom of past generations in the east still has a place in the future world. Most of the furniture of GOD is made in China to their stringent standards of quality and workmanship. Their products range from furniture, bathware, kitchenware to even lighting and carpets. Among these various products, furniture occupies the highest proportion of sales revenues. What makes GOD different from other convectional furniture and furnishing company is that all of their furniture is designed by local designers. The company is strongly against today’s mass produced and soulless products. The main theme of their furniture is creative, comfortable, and multifunctional. In order to surprise their customers, GOD constantly turns out new items on a weekly basis. Because the marketing strategy in GOD is so clear that make the company become one of the few furniture companies that can still make a profit, and even expand their business, in the time of economy downturn in HK these years. Situation Analysis: 1. SWOT Analysis: Internally, GOD has a management team with designing knowledge which could perfectly apply to the daily management in the company. Small size of management team also benefits the company with the efficient division of  labor. Despite the fact of having numerous competitors with lower price, G.O.D. is still taking the leading role in the industry with its unique offerings of the oriental tradition Asian design in products, as well as the extraordinary decoration in each branch . G.OD is expanding its market share by connecting to other different industries, so as to attract more customers from different aspects. The diversification of production and also the â€Å"custom made† strategy contribute to the company as it prevent excess inventory. Moreover, its own R&D team takes a big responsibility in fulfilling the demand of the customers in having a better quality. Other than all those favorable circumstances, G.OD is still encountering certain weaknesses. Due to the short history of establishment, G.O.D. is lack of experience and specialization. Its relatively high price and narrow choice of products has also prevented the visit and purchase of customers. Also, due to the limited capital inflow in the company, GOD is still not able to develop a large R&D team; it also regards advertisement as a big burden for the company. Regardless of the success of the manufacturing approach, it, on the other hand, has lead to the high cost of production as it could not achieve the economy of scale. Favorable external factors include the increasing upscale market which people are more concerned about quality of life, there are only few and not well-established local competitors, and as the economic is recovering, there are more opportunities. Ergonomics is one of the most popular topics in furniture industry because the customer’s perceived value can be raised by introducing it. Unfavorable external factors include the taste of customers which people like international culture more, like Japan. In addition, the favorable investment condition attracts competitor from foreign countries. 2. Industry analysis: The furniture and furnishing industry has a long history in Hong Kong. It includes the production of household, office and furniture, as well as  bedding and parts of furniture. There are 249 furniture manufacturers in Hong Kong, employing more than 704 people as at Sep 2002. Around 90% of them are small companies engaging less than 10 people . Although it is not the major industry in the local market, the competition is very keen. In terms of market segmentation, the current furniture industry in Hong Kong is generally divided into three main categories: high-end, middle-end and lower-end market. However, in the past, the craft-based, labor-intensive furniture industry was one of the oldest industries in Hong Kong. It was developed to meet local demands. At that time, the furniture industry was dominated by a large number of small firms and could be divided into three major sectors, namely, wooden furniture, rattan furniture and metal furniture . After the economic crisis in 1998, many small companies went bankrupt and customers’ incentive on buying furniture was lower. To maintain their competitive power, many large companies strive to reduce their costs and increase their efficiency. Some relocate their manufacturing operations to other areas with lower operation costs like Mainland China. Foreign manufacturers are taking steps to strengthen their domestic production through production specialization. Hong Kong’s furniture makers also start to establish their own brands and some concept stores in order to develop their unique product lines to differentiate their firms from the others. Companies like GOD and Franc Franc are the most apparent examples which produce products with Hong Kong local characteristics and Japanese culture respectively. Recently, due to the economic recovery and the change of customer trend, people are going to be responsive to the new trends and design of furniture. Thus, the industry is going to produce products to cater the needs of Hong Kong people. Also, many furniture manufacturers become more careful about the choice of raw materials to meet international standards, such as compliance with legal or other environmental requirements in their target markets. Because of the limited living space in Hong Kong, the industry produces the furniture which is highly practical and multi- functional. Moreover, most of them embrace innovative designs and combinations of furnishings which allow them to save home spaces and provide a sense of style and modernism. To cater the growing trend and design of furniture which correspond to their taste and lifestyle, the industry produces DIY furniture which can let consumers to make their ‘unique’ furniture with their own styles. Moreover, most of them are made of the environmental friendly materials for production. 3. Competitor Analysis: Competitors in relevant market: There are three main competitors of GOD in Hong Kong, accordingly Franc Franc, IKEA and PRICERITE. Their target market segments do not necessarily the same but do have some overlapping as they both target on the market segments of middle-income level families. Further, the mission of their competitors also stress on developing a new concept of life style to Hong Kong people. Franc Franc’s company would invest over 30 million dollars in Hong Kong and expect there will be 36 million HK dollars gross profit in the first year. There will also be 2 or 3 new branches opened in the next few years. They will be mainly located in some big shopping malls. IKEA have 4 branches in Hong Kong mainly located near big housing town. IKEA is the most well known furniture company in Hong Kong due to the massive advertising programs. The concepts of their design are simple, multi-functional and sustainable. They also have a successful and well-developed customer service system which helps them to develop the loyalty of their customers. PRICERITE’s target group mainly focuses on lower income families. They  provide a relatively low price to their customers, thus helping them to develop a low cost, comfortable and multifunctional living environment. They have over 45 branches in Hong Kong so as consumers can easily find a PRICERITE nearby. Comparative advantages: 1. GOD—Uniqueness of local culture In these years, many industries especially those expose frequently to young people like filmdom and musical industry, advocate local original design and innovation. This atmosphere makes young people create a good feeling to Hong Kong local products. Today, GOD is the unique furniture store with strong â€Å"Hong Kong† concept. What Hong Kong concept here means is Hong Kong’s own culture and social atmosphere. GOD is a local brand and all of their exclusive designers are local. GOD claims their products have â€Å"soul† because their products can turn out local people’s opinion and attitude to lives. It can attract a group of Hong Kong new generation who like to show off their characters and tastes by their home furniture . 2. Franc Franc—Adhere to Japanese-styled goods The trend in Japan always is a benchmark for the young people in Hong Kong. It is because the young people in Hong Kong think Japanese always stand on the tips of the trend. Thus, most of them are adherent to Japanese-styled goods. Many Japanese brands like Fancl and Sanrio have successfully developed their business in Hong Kong. Their successes are also based on this reason. Franc Franc is the sole furniture concept store with Japanese style in Hong Kong. This make it exclusively enjoys the adherent from Hong Kong young people in this market . 3. IKEA—Cost Leadership To provide goods with high quality at relatively low prices, IKEA drives tough bargains with its suppliers in order to employ lowest cost suppliers  of raw and semi-finished goods from all over the world. IKEA Also, their products developers seek out manufacturers who can produce in the most cost-effective way and designers always work with solutions that result in a low price. This cost-focused supply chain model results in getting the goods with cheapest price and good quality.

Roman Architecture from a Typological Standpoint

History and Theory of Architecture and Design Discuss Roman architecture from a typological point of view by emphasizing:The displacement from preexistent to freshly developed typologiesThe accomplishment gained in building techniques wherever applicableSee at least two different types. List of Illustrations 1. Rome, Forum Romanum: program Steve Watson, 1996,The Roman Forum[ online ] . Available from stevewatson.info/Rome/Italy/diary.html. Accessed 14ThursdayApril 2014 2. Athinais, Stoa Basileios: digital Reconstruction of the edifice Kronostaf [ online ] . Available from www.kronostaf.com/nr/images/d/d3/Stoa-Basileios.jpg. Accessed 14ThursdayApril 2014 3. Rome, Basilica Aemilia: program Vitruvius – De Architectura Libri X [ on-line ] . Available from www.vitruvius.be/aemilia.htm. Accessed 14ThursdayApril 2014 4. Rome, Arch of Augustus: a possible Reconstruction of the lift American Journal of Archeology [ online ] . Available from www.ajaonline.org/article/90. Accessed 14ThursdayApril 2014 5. Rome, Pantheon: program ( above ) and subdivision ( below ) My archicad [ online ] . Available from myarchicad.free.fr/Etudes/Pantheon % 20Rome/Pantheo % Rome01.htm. Accessed 14ThursdayApril 2014 6. Rome, Pantheon: the dome Travel there guide [ online ] . Available from www.gothereguide.com/pantheon+rome-place. Accessed 14ThursdayApril 2014 It is hard, without any uncertainty, to discourse about what can be defined as Roman architecture. Roman civilisation covered a immense clip span that began with the foundation of theUrbs( as Rome was called by Latin authors and philosophers ) , traditionally dated to 753 BC, and collapsed with the autumn of the Western Roman Empire, in 476 AD. Therefore, it is deducible that all the populations it got in touch with over the centuries influenced its civilization. Unlike Grecian architecture, merchandise of a self-assured civilisation that was able to keep an unbelievable integrity of artistic intent and that is still recognizable today as belonging to the Grecian civilization ( Ward-Perkins 1912 ) , Roman art and architecture â€Å"Were born and took form in a universe that was already dominated both by the substance and by the thought of Grecian accomplishment, foremost through the Grecian settlements in the West, at 2nd manus through Etruria.† ( Ward-Perkins, 1912, p.9 ) As the consequence of the lucifer of these influences, it could be debatable to understand when it is appropriated to speak about Roman architecture as a definable architectural manner. Harmonizing to Sear ( 1982, p.28 ) , â€Å"It is when all the outside influences had been forged together and assimilated, when techniques and decorations were so to the full understood that they could be used with assurance to make something fresh and original. This procedure of hammering a new manner began under Augustus.† In this essay the displacement from the pre-existing to the freshly developed typologies and the proficient inventions produced by Romans will be analyzed by concentrating on the relationship between the Roman and earlier architectures. In order to discourse this alteration, four typologies, all belonging to the Augustan or subsequently periods, will be taken in consideration. In the first paragraph the writer will reason about the connexion between the Greek agora and the Roman forum. The 2nd typology will concern the beginnings and the chief characteristics of the Roman basilica. The 3rd typology discussed will see the honorific edifice. Finally, the writer will exemplify the typology of the spiritual edifices, concentrating on Roman temples and the Pantheon in peculiar. As antecedently said, it is merely with the beginning of the Augustan epoch that a proper Roman architecture developed. This happened when the Foster boy of Julius Caesar, Augustus, started a redevelopment undertaking of his new born empire’s capital metropolis. Like Suetonius ( 1977 ) studies, â€Å"He found Rome a metropolis of bricks and left it a metropolis of marble.† , and he did it harmonizing to his personal gustatory sensation and involvements. In fact, it has to be considered that a crowned head is by definition the â€Å"architect† of his land. Furthermore, the rise of the Empire is a minute of primary importance for the Roman history. Since that, the Romans of the Republic have ever avoided to allow a individual single keeping absolute power. From this position the slaying of Julius Caesar could hold been justified by the senator’s will of continuing the unity of the Republic. In 27 BC, upon the assignment of the first Roman emperor, all the po wers were put in the custodies of one, legalizing him to became non merely the swayer of the Roman properties but even a kind of God ; to boot, Rome was per excellence the symbol of the emperor’s power. For all these grounds it was inevitable that Augustus likings were a major factor in determining a public gustatory sensation ( Ward-Perkins, 1912 ) . One of the most representative plants in this sense is the continuance of the Forum Romanum, originally begun by Augustus’s male parent Julius Caesar. When believing about the Forum, it is ineluctable to seek to happen a possible connexion with the Greek agora, the public infinite built by the Athenians. The Grecian agora was the topographic point where administrative, politic, legal, commercial and moreover activities occurred and the stoa or colonnade porch was likely the most of import edifice standing in the square: it is defined by Watkin ( 1986, p.49 ) as a â€Å"Covered meeting-place for a broad scope of activities.† However, it has been argued ( Pergolis, cited by Carlos Zeballos ) that the purpose of the agora was to give the citizen uneasiness ; on the other manus the Roman forum’s intent was to do him cognizant of the State. The purpose of the Forum Romanum was to remind the Romans of the award of the old Republic, and the victory of the new leader, Augustus. This aspiration is proved by the plants he started since the early old ages of his reign in this location. Once the redevelopment undertaking ended, the forum consisted in two long basilicas ( Aemilia and Julia ) , three temples, two of them started by Julius Caesar ( temple of Concord and temple of Castor ) , and a new last one, dedicated to the Divus Julius, Augustus former male parent. The temple of Divus Julius was flanked by a monumental building, the Arch of Augustus. All of these architectural buildings played a cardinal function in the Roman history. The Roman basilica is one of the most representative typology of edifices in the Roman architecture. It operated as a meeting-place for the citizens, an exchange for merchandisers and even as a tribunal of justness. In this sense, it has been argued ( Purdue University ) that the design hailed from an Hellenic Hellenic edifice called Stoa Basileios ( Grecian: I I ¬ ) , located in the Athenian agora. In this peculiar instance, the interlingual rendition of the term Basileios is Royal: it was in fact identified as the place of the Archon Basileus, one of the nine head magistrates in antediluvian Athens, whose responsibilities were spiritual and juridical. It appeared to be a rectangular edifice with eight Doric columns along the facade and four interior ( Foundation of the Hellenic World, 2006 ) , a form that good reminds of the basilica. A last grounds of the Greek beginning of the Roman basilica is the spelling of the word basilica itself that, as Welsh stated, came from the Grecia n term â€Å"basilike† , which means â€Å"kingly† . The basilica normally had a rectangular program and it was usually timber-roofed. It besides could hold a rectangular tribune, a individual or two apsiss and an interior colonnade that divided the infinite. The city manager entryway could hold been on either the transverse or the longitudinal axes ( MacDonald, 1986 ) . An illustration of this typology could be given by The Basilica Aemilia. It was one of theearliest basilicas: the first building is dated from 179 BC and it is stated that it has had a two-storied colonnaded facade of 16 bays as a stoa. On the interior, it was located an enclosed hall, where the magistrate could pattern his work. The basilica was wholly rebuilt by Augustus. The Imperial basilica was divided in three parts: the porch, the hall and the †tabaerne† , six square room that were likely used as offices. This porch was absolutely similar to the 1 of the basilica Julia: it consisted in two floors supported by marble’s pilasters and columns. The land floor facade was divided in 14 arches overcame by a Doric Lodge. The usage of the arch is one of the inventions that distinguish Roman architecture from 1s that came before. Greeks ne'er learned to construct an arched building and used a post-and-bean construction, as they did in their stoa. This technique allowed Romans to construct larger suites: â€Å"Arches couldredirecta edifice ‘s weight over long distances to thick stations, leting for huge, comparativelyunobstructedsuites† ( essential-humanities ) . In this instance, because of the singular size of the room, it was necessary to present some metal ironss to reenforce the construction. From the porch, the visitant entered in a secondary room that worked as passageway to the cardinal hall. It consisted in three naves separated by columns ; the side’s 1s supported a 2nd floor. ( Sear, 1982 ) Traveling on, the 2nd type that will be discussed will be the honorific memorial, concentrating on the best-known 1s, the triumphal arches. Boldwin Smith ( 1956 ) asserts that the beginning of triumphal arches has to be sought in the ceremonials of deification of the sovereign that gave a heavenly content to an arched portal, as it happened during the Hellenistic Epiphany. He even stated that merely the common factors in the history of ceremonials could explicate the manner in which the arched passageway was used to mark the ceremonial of Latin Triumph. It was in fact a Latin version of an Etruscan rite in which the Triumphant One was acclaimed as a God. A monumental arch, despite its monolithic and elemental signifier, is a complicated sort of edifice. In every archway the radiality works in opposing way at the same clip, â€Å"It focuses down and in toward the curve’s unseeable centre point, but at the same clip suggests mutual extension fanning outward and upward†. ( MacDonald, 1986, p.75-76, 1sthappening within the paragraphs ) MacDonald ( 2neodymiumhappening within the same paragraphs ) explains that this implies a tenseness that is regulated and framed either by flanking walls, or monolithic wharfs and by masonry piled up above the arch and its supports: this counterbalance is so increased by adding orders and ornaments. Triumphal arches were built in Rome since the 2nd century BC, nevertheless it was Augustus who set the manner for constructing them all over the Empire ( Watkins ) . Sear ( 1982 ) states that in the Forum Romanum it was erected a triumph Arch known as the Arch of Augustus, rebuilt in the 19 BC perchance with fragments from an earlier one, dated 29 BC. A description is given by MacDonald ( 1986 ) : it was a ternary gateway in which the centre nothingness was arched and set between immense wharfs with a outstanding Attic above ; side gateways were trabeated. The orders stood on a pedestals and base on the same degree. The interior one was overlapped with the wharfs and topped by a Corinthian capital. Wilson Jones ( 2000 ) claims that about two-thirds of all imperial columns were Corinthian. This order in fact suited the emperors for many grounds: it was Augustus pick to advance an Hellenic image of his Rome, eventually capable of fiting Greece culturally. For Augustus ‘ purpose t he Corinthian order was perfect to arouse the yesteryear without falling in a mere transcript of Grecian architecture. Furthermore, the acanthus, the taking subject of the order, was a symbol of sacredness but it was non related to any peculiar deity. This characteristic permitted Augustus to advance his imagine of a God. Political deductions in Roman architecture were involved even in the last type of edifice that will be analyzed, the spiritual 1. Roman temples find their beginnings in both Etruscan architecture and, as the old 1s, Grecian architecture. Early Roman temples were realized in brick and followed Etruscan design by demoing high dais and deeply columned porch. After the 2nd century, Grecian orders begun to be employed in the lift and, like Grecian temples, they were east orientated. However, Roman temples tradition had a facade that was easy recognizable thanks to the monumental steps that leaded to the porch, the lone portion of the edifice in which columns were erected ( Dried-up 1982 ) . Above all the others, The Pantheon is the most known Roman temple and it is considered, together with the Parthenon, the most representative memorial of classical architecture. The first Parthenon, commissioned by Agrippa, Augustus’ general and son-in-law, is dated between 27-25 BC. The purpose was to stand for Augustus’ Imperial program’s chef-d'oeuvre: in fact it has been claimed ( Ancient History Encyclopedia, 2014 ) that it may hold been designed as a topographic point where the emperor could do public visual aspects in order to remind his people of his Godhead position. However, the edifice was likely destroyed by fire and rebuilt by Emperor Domitian. The temple once more was destructed by a lightning bolt. The current Pantheon was built by Adrian on his return trip to Rome as the new emperor in 118 AD. Alongside his designers, he decided to construct the new Temple by utilizing a new design that attempts to unify the Greek’s porch and the Roman rotunda ( Wilson Jones, 2000 ) , a typology that had already been used in earlier Roman temples. It has been argued that Hadrian’s purpose was to plan the Pantheon in order â€Å"to turn out that the Imperial order, with its regulation of jurisprudence and its nucleus for the Republic was portion o f the Godhead order, initiated by it and subsumed to it.† ( McEwan, 1993, cited by Art History Presentation Archive, 2007 ) . The accent of the edifice is wholly focused on the interior infinite. The formal strategy of the inside could look rather simple, a cylindrical membranophone topped by a dome. By contrast, this building shows all the astonishing abilities owned by Roman designers and applied scientists. The construction of the rotunda is composed by eight wharfs which support eight arches, which in bend correspond to the eight bays. From this position, the membranophone could be seen as an arched construction designed to cut down weight and minimise the effects of differential colony. Once once more the prevalent order is the Corinthian: Corinthian columns of giallo antico are free-standing in each bay and stand for a superb device to give graduated table. The dome was the biggest of all time realized until the devising of Santa Maria del Fiore’s one in Firenze by Brunelleschi. In blending the concrete, another of Roman’s most superb inventions, several make fulling stuffs were used and graded in order that the construction resulted lighter at the dome’s top by utilizing pumice. The oculus captivates visitor’s oculus and is the lone beginning of visible radiation in the whole edifice, possibly to mean that in the Temple of all Gods the merely light admitted can come from the celestial spheres above. ( Wilson Jones, 2000 ) . In this essay the writer has illustrated the development of the displacement from the preexistent typologies to the freshly developed 1s, every bit good as the proficient inventions implemented. Furthermore, the Roman emperors ‘ political and personal attack to their architectures has been discussed. Four instances of survey were presented: foremost, a relation between the Greek agora and the Roman forum was demonstrated by demoing similarities in their utilizations but different political purposes ; secondly, the writer illustrated the Roman basilica as a new type of edifice that perchance derived from the Grecian stoa. Traveling on, political deductions and Hellenistic beginnings have been debated and proficient characteristics have been shown by showing the triumphal arch ‘s typology. Finally, the last instance, the spiritual edifice type, has been analyzed by concentrating on the Roman temple with two intents: in the first topographic point to explicate analogies with earlier illustrations and so to depict one of the most important edifice in Roman architecture, the Pantheon. Bibliography Ancient History Encyclopedia ( 2014 )Pantheon[ Online ] . Available from hypertext transfer protocol: //www.ancient.eu.com/Pantheon/ [ Accessed 05 April 2014 ] Art History Presentation Archive ( 2014 )The Pantheon and Hadrian’s Building Program[ Online ] . Available from hypertext transfer protocol: //honorsaharchive.blogspot.co.uk/2007/01/pantheon-and-hadrians-building-program.html [ Accessed 05 April 2014 ] Baldwin Smith, E. ( 1978 )Architectural Symbolism of Imperial Rome and the in-between Ages1stEd. New York, Hacker Art Books Essential Humanistic disciplinesRoman Architecture[ Online ] . Available from hypertext transfer protocol: //www.essential-humanities.net/western-art/architecture/roman/ [ Accessed 05 April 2014 ] Foundation of the Hellenic World ( 2006 )Stoa Basileios[ Online ] . Available from hypertext transfer protocol: //project.athens-agora.gr/index.php? view=ktirio & A ; pid=1 & A ; lang_id=en [ Accessed 05 April 2014 ] Mac Donald, W.L. ( 1986 )The Architecture of the Roman Empire, Volume II – an urban assessmentUsa, Yale University Press Purdue UniversityRoman Basilicas[ Online ] . Available from hypertext transfer protocol: //web.ics.purdue.edu/~rauhn/roman_basilicas.htm [ Accessed 05 April 2014 ] Sear, F. ( 1982 )Roman ArchitectureLondon, Blatsford Academic and Educational Limited Suetonius, ( 1977 )The Twelve Caesar11ThursdayEd. trans. By Graves, R. Harmondsworth, Penguin Books Ltd Thayer, W. ( 2008 )Basilica Emilia[ Online ] . Available from hypertext transfer protocol: //penelope.uchicago.edu/Thayer/I/Gazetteer/Places/Europe/Italy/Lazio/Roma/Rome/Forum_Romanum/_Texts/Huelsen*/2/21.html [ Accessed 05 April 2014 ] Ward Perkins, J.B. ( 1977 )Roman ArchitectureNew York, Harry Adams Incorporated Watkins, D. ( 1986 )A History of Western Architecture3rdEd. London, Lawrence King Publishing Wilson Jones, M. ( 2000 )Principles of Roman ArchitectureSingapore, Yale University Press Zeballos, C. ( 2011 )The Agora of Athens Vs. The Roman Forum[ Online ] . Available from hypertext transfer protocol: //architecturalmoleskine.blogspot.co.uk/2011/12/agora-of-athens-vs-roman-forum.html [ Accessed 05 April 2014 ]

Power Storage for the National Grid Coursework Example | Topics and Well Written Essays - 3000 words

Power Storage for the National Grid - Coursework Example The high voltage electric power is majorly distributed by electrical transmission lines measured in voltage. The UK National grid is particularly honored for using hydropower, nuclear and thermal energy power in high voltage power transmission for use in economic growth, powering industries, companies, organization and machinery, and development of new technologies. For effectiveness and efficiency, the transmission of the electric power ought to be transferred at the high voltage and the lowest current. In the UK, the National grid therefore employs this technique by taking up a series of specific voltage levels to cover satisfactorily for power transmission, storage and use aided by the use of transformers. Transformers are step-up electricity voltages from the primary generator electricity output after which it is transmitted via the National grid electric cables. After reaching the end user, is used to power electrical appliances, machinery and other electrical consumption purpos es. Why electric power systems need storage. The single most important idea behind system power storage is to ensure sustainability and capacity for the power generated to supply the entire consumers without deficiencies. This is ensured by the program of storing energy which is known as the national grid storage system. The National grid storage system commonly stores power by the use of batteries, use of excess electricity to run electrolytes for developing and making hydrogen which can be stored and used afterwards for the purposes of operating fuel cells to produce electricity when the need arises. It is based on large scale energy storage in order for surplus electricity to be stored for future use when the demand is elevated or when need to use arises (Broom 2011). The reasons why electric power systems need storage are several and the most important of all is for the reason of sustainable use of energy. The most basic reason for power storage is for future use. It is realized that different levels of power are demanded from time to time and depending on the energy operations of the consumers. For power systems to respond effectively and efficiently to rapid changes in the use of power, power systems storage becomes vital as a back-up power plant. During the power generation there is ever a varying size gap between what power is produced and what is demanded (Electrical Energy Storage Technology Options: December 2010). This is dependent on how fast the power is built up from the generating source or how fast the demand for electric power rises. Consequently, slow power generating grids will not be able to meet the ever changing and rising electric power demands of the consumers, leading to an obligatory increase in production of electric power to meet the demands, meaning that the electricity power grid will have to sustain a bigger gap. The power storage system protects against this by using grid storage to store the variables and surplus power generat ion which therefore means that it would be able to respond faster to the demands of the consumers, meaning minimal fuel wastage, effective power grid management and reducing the gap between generation and demand (Baxter 2006). Another reason for power system storage is enhancement of power quality and power source balancing. When power is transmitted directly from the point of